Former SVP of Media & Customer Acquisition at Beachbody (P90X, Insanity, 21 Day Fix). My strengths are in scaling a business - be it marketing strategy, processes & systems, analytics, and organizational structure.
During my time at Beachbody (P90X, Insanity, 21 Day Fix), we ran over $500MM in media, both TV and online, and acquired more than 10 million customers. We knew had to run scaled and scaleable campaigns quite efficiently.
One of the keys to scaling a business is in ensuring the right organizational structure is in place and that the right people are in the right roles with appropriate accountability. Similarly, as the org grows, the appropriate process and systems need to exist if the business wants to avoid getting in its own way.
Every business is resource-constrained. As such, knowing where and how to prioritize alternatives is crucial so that time, money, and resources are most efficiently utilized.
