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Aubrey Sabala

New York

Former Google, Facebook, Digg, AOL, Sailthru & Booz Allen Hamilton exec. I love taking complex information and distilling it to its core elements, then translating that into clear, concise consumer value. (I also appreciate alliteration.)

$2.50/min

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15 Reviews

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Marketing & Communications for Technology Startups

I spent 15 years working for technology companies - including Google, Facebook, Digg, AOL & Sailthru - during their periods of extreme growth. I'm taking that experience and now working primarily with new ventures on their branding, marketing & communications strategies, and go-to-market / launch plans. I have experience in digital marketing, event planning, video & photo production, communications plans, crisis comms, social strategies, SEM/Google Adwords & more.

PR & Communications Consulting

Finding a PR specialist or agency can be challenging. I have extensive experience in doing this, and can help you find a good company or individual, and can even help negotiate the contract.

Answers 1
Reviews 15

Answers

Aubrey Sabala answered

How can I market my management consulting service through a website?

The website is just the beginning...after that's built, you'll want to get people TO the website to learn more about your services. But yes, the website should be where you start.

You can use a service like Squarespace or Wix to build a simple, yet robust, website. They have very affordable plans that start at around $10/month and shouldn't take you too long to build.

From there, you can add on robust tools like Eloqoa or Marketo, to help with lead sourcing. But for the short run, a simple contact link or contact form should work.

Make sure you also set up Google Analytics on your site from the get-go. That can help you learn how people came to find your site, which then influences any possible SEM (Search Engine Marketing, probably Google Adwords) strategies. If you service a specific location, Adwords is robust enough to reach those potential clients in the area you'd like to target.

Questions like these are right up my alley. Let me know if you'd like to set up a call to go in more depth; I can help you build a plan of attack and may even be able to help execute on some of it too. Good luck!

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Reviews

I collaborated with Aubrey on a project while I was a Design Lead at Red Antler. Aubrey brought to the table a wealth of marketing experience that helped us evolve our brand story into a richer and more holistic brand experience. Her impressive marketing knowledge coupled with her awesome personality meant that not only were the ideas fresh and innovative, but also a ton of fun! It was a pleasure to work with and learn from Aubrey and I hope to do it again in the future.

Erin Collis Source: LinkedIn

Aubrey is a dynamic and one of a kind individual. She infuses passion into every project she takes on and has the ability to assemble teams to get to the desired outcome, produce results and have fun in the process. I feel incredibly lucky to have worked with Aubrey and had her as a mentor and supervisor. As the VP of Marketing at Sailthru, I worked with her to execute on PR and marketing efforts to build a brand and find a clear foothold in a noisy landscape of B2B software companies. We were successful and through marketing and communication efforts were able to grow the organization to double revenue in a year's time. That would not have been possible without Aubrey's leadership and her unique approach to building brand awareness with fresh and innovative ideas and mobilizing teams to make it possible.

Kelly Berry Source: LinkedIn

I jumped at the chance to work with Aubrey and was honored to have her help Onswipe. She was instrumental in launching our new branding, positioning, and kickoff event. Aubrey has the background of both B2B and consumer products, making her a deadly force that can speak to both sides of the house. Her work ethic and personality make her a delight to collaborate with.

Jason L. Baptiste Source: LinkedIn

Aubrey never ceased to amaze us at every turn. In Marketing at Digg, she wore many hats, and filled in where needed without complaint. The history speaks for itself: Our events were flawless and industry trend-setting, all thanks to Aubrey. Into campaigns like Digg Dialogue (a famous predecessor to Twitter Town Hall Meetings) she threw passion and excellence, resulting in interviews with incredible people (like Bill Clinton and Nancy Pelosi). When compiling product and advertising data with which to make strategic decisions, she showed a knack for finding things that were previously unknown and critical. Most importantly, we all loved worked with Aubrey, who brought a sense of mission to the team and joy and spirit I'll never forget. I'd hire her back in a split second.

Jay Adelson Source: LinkedIn

Aubrey is an fantastic leader who excels at everything she does. She was always receptive to my feedback and input for all projects Marketing was responsible for, but also was willing to give constructive criticism if my work needed polishing. Always approachable and extremely smart, Aubrey is the kind of colleague you wish you could spend hours just picking her brain for useful knowledge and advice. With Aubrey as my supervisor, I have grown both professionally and personally from her leadership and guidance as VP of Marketing at Sailthru.

Vanessa Sorenson Source: LinkedIn

Aubrey was phenomenal to work with at Digg. Always level-headed, always ahead of the curve, and always methodically working her way through her famous todo lists. You'll be hard pressed to find someone with the same breadth and depth of experience as Aubrey who can execute and operate anywhere near her level.

Joe Stump Source: LinkedIn

I have known Aubrey during her tenure in Macquarium Intelligent Communications. She did an excellent job in helping out our team and was an true asset to the project. I would like to recommend Aubrey to anyone who is seeking excellency.

Robin Huang Source: LinkedIn

I highly recommend Aubrey. She has a great mix of energy, talent, intelligence and - not to be underestimated - positivity. We worked at Google on Google Analytics together. She's a welcome leader-by-example type.

Jeff Gillis Source: LinkedIn

Aubrey's consistently enthusiastic attitude made her a cherished teammate as we toiled through a difficult project. I'd recommend her for any team seeking a dedicated and motivated member that can deliver quality work in a tough environment.

Alan Loewy Source: LinkedIn

Aubrey comported herself professionally and competently at every turn during our time working together. A consumate worker and innovator.

Cody Page Source: LinkedIn

Aubrey brings a fresh and exciting approach to every project she is involved with. She has the rare ability offer up solutions that are both strategic and actionable and is always able to provide clear direction and focus. What truly makes Aubrey stand out among the rest is her focused, captivating prose, her writing captures both the spirit and vision of the project or directive.

Todd Gregory Source: LinkedIn

Member since October 2014