Wondering if a simple company website ill suffice of there's more to it than that. How can I reach potential clients which mostly are senior executives and huge corporations by building a website?
Certainly a lead gen website would help with a strong call to action.
LinkedIN would be a good source of leads as well.
Dont discount using Direct Mail to get your message accross
Even though it is a little costly, the most powerful way is to send your direct mail piece via FEDEX or DHL
This way - the gatekeeper wont open it. And it makes a big impact to the decision maker (your target prospect)
Hope that helps!
I have worked with large companies over many years. Getting past the gate keeper is not always easy. But they all use email.
Create value for them that they can access
Publish on Linkedin Publisher, upload slide decks to slide share, create videos on linkedin. Put links to these in your email signature which they will receive when they hear from you.
When you meet them, ask face to face if you can add them to your mailing list and then set up auto responders to deliver this content to them in short simple emails with a link to the content.
Do get in touch if you would like to discuss further...
Warm regards, John
The website is just the beginning...after that's built, you'll want to get people TO the website to learn more about your services. But yes, the website should be where you start.
You can use a service like Squarespace or Wix to build a simple, yet robust, website. They have very affordable plans that start at around $10/month and shouldn't take you too long to build.
From there, you can add on robust tools like Eloqoa or Marketo, to help with lead sourcing. But for the short run, a simple contact link or contact form should work.
Make sure you also set up Google Analytics on your site from the get-go. That can help you learn how people came to find your site, which then influences any possible SEM (Search Engine Marketing, probably Google Adwords) strategies. If you service a specific location, Adwords is robust enough to reach those potential clients in the area you'd like to target.
Questions like these are right up my alley. Let me know if you'd like to set up a call to go in more depth; I can help you build a plan of attack and may even be able to help execute on some of it too. Good luck!
A traditional 'brochure style' website won't work. Senior Executives in huge corporations mostly already have relationships with the traditional big name consultancies. You will reach them by making their gatekeepers look great. To do that you need to solve their gatekeepers' problems. Your website needs to provide huge amounts of help to them. Over months as you develop trust and understand their situation more then you will start to make progress. It is crucial to differentiate from the big name consultancies.
You might consider trying heavy LinkedIn marketing for such a thing, with just a simple web presence to state your qualifications and give people a way to contact you. This particular market probably isn't out there Googling for your offer, so using a website and SEO wouldn't be that useful. You may also want to network heavily in the industries that you are trying to reach, because you can meet contacts that can introduce you to the people you want to meet.
Along with the ideas mentioned above by the respectable professionals, I'd love to recommend the following strategy:
- Discover your top competitor's websites (3-5 are a good number to start with)
- Then discover how they are doing on the web e.g. PPC, SEO, Social Media or Local Citations whatever it is
- Then extract their Foot Prints and "carefully" follow their tactics. In this sentence, word carefully is important. In online world, some strategies, if worked well for me, may not be good for the other. So keep getting some advice/help from Pros before you finalize anything.
PPC and Local citations to directories such as Yelp, Yellowpages, Google My Business are a faster way to get targeted traffic, in turn, sales
But organic SEO...Needs at comparatively longer time span to achieve goals!
Definitely work on educational resources for management. Authority and reputation require transparent actions, which should be tutorials, free ebooks or other online materials that focus on the best management practices, programs and strategies.
Free content would bring more traffic from Google and social networks. Free ebooks and other "products" can be used for capturing emails. Consider a free email course on project management that you promote with lead capture forms, exit intent popups and others.
Start promoting on LinkedIn and other social mediums, partner with other websites, guest post on blogs that focus on project management or other complimentary services that rely on good project management strategies in order to be successful and profitable.
If you are certified PMI/PMP/PRINCE2 manager, add that to your website. Try to partner with certification authorities and provide services for them with some attractive discount.
There are other ideas that you could implement as well, contact me and we can chat more.