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Clarity

Alexandra T. Greenhill

Vancouver, Canada Area

Physician, entrepreneur, leader, mentor (esp. women). Led major health and health IT projects. Top 40 under 40.
Willing to help fellow entrepreneurs in the health domain or doing lean startup.

$1.67/min

Alexandra donates to The Girl Effect ($149.23)

6

6 Calls

5

5 Reviews

31 minutes
Avg. call

Entrepreneurship Healthcare Strategy Public Speaking Leadership Information Technology Strategic Planning Networking Change Management

Call me to talk about

Health IT - Health Information Technology

Over a decade of sustained involvement in health information management and technology IT/IM

Can help discover your personal networking style and strength and help identify optimal strategy to building a real network relevant to your profession and business/career needs

Executive physician with over a decade of leadership experience across Canada and across the full health care spectrum

Public and Professional Education

- Led Physician Leadership Institute and organised on-line curriculum in collaboration with Harvard Business School Publishing
- Taught at the post-secondary level, medical education fellowship
- School board trustee and past school board chair

Public Speaking and Media Training

Can help craft your key messages, understand how to approach different types of audiences and media and help improve delivery
Extensive experience with radio, TV and print interviews

Leadership and Strategic Planning

- 10+ years of board and committee experience
- Have led work and volunteer teams both local and online
- Initiated and successfully implemented several new organisations or major areas of activity

Business and Startups

Managed major health care projects and co-founded an award winning startup
Can help with strategic planning and pitching
Willing to share insider insights on the startup process

Life Balancing and Parenting

- Married with three children and over a decade of experience in juggling successfully clinical obligations as a physician as well as an executive career and a high demand volunteer life
- Willing to share insights on how to make it work

Answers 6
Reviews 5

Answers

Alexandra T. Greenhill answered

If you had to pick one book on developing a competitive advantage for a tech company, which would it be?

Anything from Steve Blank - and most of it is online - not in a book (yet!). Specific to competitive advantage, here is an Inc article about Steve Blank's new way to assess competition if you are just starting up: http://www.inc.com/steve-blank/a-new-way-to-look-at-competition.html

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Entrepreneurship

Business Strategy

Technology

Alexandra T. Greenhill answered

Why have almost all the great tech companies in the last 10 years come from Silicon Valley?

Have been thinking about this for a while.. The answer that follows is based on insights I got from a panel in SF and from discussions with my co-founder Rob Attwell. So why is Silicon Valley/SF the birthplace of most great tech companies? It's about the unique concentration of 5 Cs:
1. Coders (esp with experience)
2. Concepts (new ways of solving things that end up in SV/SF because everywhere else they are deemed crazy)
3. Customers (willing to try things and with disposable income)
4. Cash (investment)
5. Competition (essential to keep you going faster and higher)

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Entrepreneurship

Technology

Internet Business Strategy

Alexandra T. Greenhill answered

Do you know any good and cost effective infographic designers?

If you have the information needed for the infographic, one of the things we have done is hire a few people from Fiverr to do one. This quickly and inexpensively gives us ideas about what we like and also allows us to test it - see how people respond. Then you can go for the greater expense of having it done high res or print quality.

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Infographics

Marketing

Inbound Marketing

Alexandra T. Greenhill answered

What are some ways to build meaningful relationships at large conferences?

Great question - if you are spending the time and money, might as well make it super useful! Love the emphasis you did on "meaningful" - to me that is only achieved if you "rapid fail" a number of interactions that are not, so you have a chance to get to people who are the ones you can engage with. This can be best accomplished by creating a large enough volume of interactions and then pursuing the most useful ones:
1. As soon as you are thinking of going, post on LinkedIn and Twitter (and maybe Facebook depending on whether you are using it work-related or not) - say you are thinking of going and ask if anyone else is. Several days later, post again and ask has anyone been in past years, and what did they think. Then post again, to tell folks you are signed up to go. Don't worry, this is not spamming - as most people miss most posts, you will be lucky to have a few replies.
2. Also check Reddit and Quora - similar approach - esp if you are in Tech.
3. Before attending, use the Twitter hashtag and share your excitement to attend, questions you would have for given topics or speakers and add their @name - many actually reply! Make yourself a Twitter list for the event.
4. At the conference, continue to engage on Twitter. If they have a conference app such as Bizzabo, register and see who else is at the event.
5. "Speed date" networking: When waiting in line at the lunch or sitting down with strangers, ask not about the weather, but state something new you have learned at the conference, and ask them what is their take away. If nothing meaningful, wish them a great conference and move on till you find someone who gives you an interesting answer - then engage.
6. Sometimes I use clothing/bag to engage - as I am a Canadian - a logo from my home town and country usually gets folks to approach me and start a conversation (one of which by the way led to an impromptu memorable chat with Biz Stone). A T-shirt from a given tech tool /company I use also gets like-minded people to reach out.
7. Last but not least, at the event, smile and have fun, and go for what you feel like doing. One of my best work connections was made when I skipped a session at the SalesForce Conference in SF and instead played in the conference provided giant chess in the sun outside. Things happen in mysterious ways, so follow the force!
And congrats for being selected for the WWDC14... I hear it's not a given. ;)

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Networking

Building Relationships

Alexandra T. Greenhill answered

What are successful social media marketing strategies to reach physicians?

Physicians are notoriously slow to adopt social media - especially as most Colleges and medical associations produce guidelines saying that they should not be interacting with their own patients online - see example http://www.cma.ca/advocacy/social-media-canadian-physicians. A recent survey I saw had Facebook use among physicians was at only 18%. It's very similar for Linkedin and let's not even discuss Twitter.
Best way to get to them would be medical conferences and journals.
I would suggest you consider it that is a good channel for you even if you reach them. If your baby food has a medical benefit, than pediatricians may recommend it, but otherwise we usually don't discuss brands with patients.

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Social Media Strategy

Social Media Marketing

Social Media

Alexandra T. Greenhill answered

If I have a business idea for a large company, how can I give it to them and mutually profit, without them just taking the idea and squashing me?

Sometimes a large company can't make money by offering more add-on services, but they can offer more services (not minor features) to customers from a partner/outside provider. This gives them two advantages - retain customers this way and make some money through a shared service deal with the smaller service provider. So if your idea could be suitable for something like this, you can present this idea as the possibility of becoming the partner to them. This only works if you have the credibility and you can actually build it out and make it work. They can sometimes even fund you to develop this. Always the danger that they "steal it", or more likely, don't get excited about it (probably because it's on their internal list of things they thought of, but can't get to).

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Business Strategy

Entrepreneurship

Reviews

Encouraging and definitely made our direction more clear. Would definitely recommend if you're entering the medical industry.

Chris Low Source: Clarity

Alexandra is brilliant!

I've had the good fortune of meeting some of the top people in Silicon Valley over the last decade.

During the call with Alexandra it was clear to me I was talking with someone special.

Consider yourself lucky to get a call with her!

Omar Baig Source: Clarity

Many people claim to 'network'. What Alexandra does is head and shoulders above that. It speaks to her skills in connecting people, enrolling them in her mission and tracking results. All of these are key characteristics for success as a CEO. Enough said.

Daryl Hatton Source: LinkedIn

Insightful, visionary, highly professional and a born leader are just a few of the words to describe the outstanding excellence that Alexandra brings to all her initiatives. She naturally inspires colleagues and teams to perform at their highest level and adds significant value to her projects and teams.It's always a pleasure and a privilege to collaborate with Alexandra.

private private Source: LinkedIn

Smart as a whip and a principled leader, with tremendous analytical abilities and lots of good common sense. A great person to work with.

Peggy Blair Source: LinkedIn

Member since September 2012