Problem:
When I founded Mamo, the market for SME payments was non-existent in the region, lacking any infrastructure for seamless digital transactions. SMEs struggled with inefficient, manual processes for payments, invoicing, and cash flow, which were prone to errors and time-consuming. This lack of digital solutions hindered their ability to scale, compete, and operate effectively in an increasingly digital economy.
Action:
I founded and led the creation of Mamo, a fintech platform designed specifically for SMEs. This involved extensive market research to understand their needs, followed by designing and developing a user-friendly platform that integrates with business tools. I built a skilled team, secured necessary regulatory approvals, and forged partnerships with financial institutions. We also developed educational resources to help SMEs transition smoothly from traditional methods to digital payments.
Result:
Mamo launched as one of the region’s first digital payment solutions tailored for SMEs, filling a critical market gap. Thousands of SMEs now use the platform to manage payments efficiently, leading to significant time savings and improved cash flow management. The success of Mamo has driven financial inclusion for SMEs, positioning the company as a leading fintech innovator and laying the groundwork for continued growth and digital transformation in the region.
