I managed over 20 projects in researching multiple markets, industry analysis and competitors profiling. This is essential in evaluating all options to best matching product benefits with potentially new market niches. This always gets interesting + fun!
Core Market KPIs
I focus only on the market KPIs relevant for your particular business. will need in-depth understanding of your company, your product functionalities and of your team capabilities. Hey, we can learn from each other!
Substitutes & Complements
This is the “aussiest” one! The more you know about your future plans and SMART objectives, the more creative your future products can become.
Check out one of my Case Studies