I’m a co-founder of RawQ, a pioneering wellness brand, specialising in one-and-only long-lasting energy bar company . Prior to RawQ, I worked across several biotech startups, gaining deep operational and strategic experience in fast-paced, innovation-driven environments.
My expertise spans the full lifecycle of a consumer health product, including:
* Sourcing and managing manufacturers
* Collaborating with PR agencies for high-impact media coverage
* Building and scaling a brand from concept to retail launch
* Social media strategy and execution
* Working with digital agencies on SEO, Meta Ads, and performance marketing
* Retailer partnerships and go-to-market strategies
* Collaborations with elite athletes and high-performance ambassadors
With hands-on insight into startup growth, product development, and brand storytelling, I advise early-stage companies and investors on how to build consumer trust and traction in the wellness space.