Apoorv Bhatt is currently a Shopify Development Specialist, He is responsible for providing strategic e-commerce consulting for high-growth D2C brands.
Previously, Apoorv operated as a specialized Shopify Developer, where he executed full-stack migrations and performance overhauls for global brands. His core expertise lies in Conversion Rate Optimization (CRO), custom Liquid development, and managing the technical transition from legacy systems like WordPress/WooCommerce to Shopify.
Key Accomplishments & Technical Expertise:
Platform Migration: Successfully managed complete ecosystem migrations (Woo-to-Shopify) with zero downtime, ensuring the secure transfer of customer data, order history, and product catalogs.
Conversion Engineering: Audited and resolved 40+ critical technical bugs affecting the checkout journey for a major US B2C brand, significantly reducing cart abandonment.
Data & Analytics: Implemented advanced tracking infrastructure, including Facebook Pixel and Conversion API (CAPI), to restore 100% visibility into ad performance and ROAS for clothing brands.
UI/UX Performance: Developed bespoke storefronts using premium themes such as Prestige and Impulse, writing custom Liquid code to implement dynamic text and media-rich features (PiP video, Instagram-style stories) that increased time-on-site.
Holiday Readiness: Engineered high-impact CRO strategies for peak sale seasons, integrating frictionless payment solutions like Razorpay Magic Checkout and tiered discounting logic to boost Average Order Value (AOV).
Apoorv Bhatt is an alumnus of the prestigious BITS Goa University and is deeply familiar with the Shopify Partner ecosystem, including advanced app integrations (Yotpo, Yotpo Loyalty) and SEO metadata optimization for catalogs exceeding 100+ pages.
