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Anna Sawyer

I have extensive experience with SEM, SEO, webinars, display advertising, branding and social media. In my "spare" time, I do a lot of weird creative stuff because I believe that life is just long-form performance art and I don't want to disappoint my audience. To keep it interesting, I write/produce various web TV programs and run a viral humor blog, and I'm writing 100 bad songs over at 100badsongs.com (they're not great). Talk to me anytime about grammar, swearing and Cat Fancy centerfolds.

$1.00/min

Anna donates to charity: water ($0.00)

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Growth Hacking Digital Marketing Marketing Strategy Corporate Branding Webinars

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I Will Give You Advice on Running a Profitable Webinar Program.

I'm the Director of ReachWebinar, helping companies run profitable webinar programs. I’ve run more than 100 full-scale webinars for B2B, B2C and nonprofits.

My goal is to get you that killer webinar program that works like clockwork, delivering a steady and predictable stream of qualified, nurtured leads or sales. I want it to be so effortless that you can turn the dial up with more frequency or budget, and it’ll spit out the requisite additional return. And I’d love for it to be so easy and enjoyable that you use the webinar program to test and inform content campaigns, explore new markets, build a reputation for thought leadership, and generate a wealth of relevant content that puts your company front-and-center as a resource on the web.

OK, so experience is fine, but what else? I’m also an innovative, nontraditional marketer and I love coming up with volumes of campaign ideas. I strive to be authentic in my work and interactions, and I choose projects that make me happy.

I'm a scrappy, dusty-from-the-trenches digital marketer with more than a few tricks up my sleeve. I'll whip your webinar program into shape–and suddenly, this kind of thing will seem easy again.

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Anna Sawyer answered

I want to start hosting Webinars on marketing topics. What provider do you recommend?

It totally depends on what you care about the most. I've used pretty much every platform out there–if peace of mind is your top concern, go with ReadyTalk. They take the stress away with excellent customer service and a dedicated rep to sit in on your call. But if you want engagement metrics (who clicks away) and cleaner sound, GoToWebinar might be better. Their UI and customer service leave something to be desired. For a roundtable where you don't need in-depth tracking, use Google Hangouts. I'd be happy to talk more about all the options out there.

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Member since June 2015