Communications Manager at a national pet supply retailer. Former magazine publisher and small business owner. 15 years in media and marketing. I believe the brands that tell the best stories win.
They say the key to winning at content marketing is to think like a publisher. That comes naturally for me because I used to be one. Since starting two national niche magazines I have transitioned to leading communications for a national specialty retailer. In my current role I lead an internal agency heavily focused on leveraging our expertise via content marketing. I can help you formulate a competitive content strategy that helps you build relationships with current and prospective customers.
In today's media-obsessed world, the brand with the best stories wins. But powering your brand's storytellers requires a framework and a plan. That's what I love to do. From my 15 years' of crafting brand messaging, I'll help you zero in on what your company's primary messages should be. From there, you'll have a plan for carrying your brand stories through every channel in a consistent fashion until your customers are able to recite your narrative back to you. Let me help you break through the noise!
