Since 2006 I have been helping companies plan, launch and continuously optimise PPC campaigns on Google Ads, Microsoft/Bing Ads and in paid social (LinkedIn, Reddit, Pinterest, etc) with a focus on measurable lead and revenue growth.
I’ve delivered paid search work that consistently lowers cost-per-lead while scaling lead volume for B2B, tech, healthcare, finance and other industries.
Some of my achievements:
1) My Google Ads campaigns deliver a steady flow of quality MQLs with 8-10x times lower cost per lead compared to the industry average (according to Statista);
2) My Reddit Ads campaigns generate leads in niche communities with only $25-30 cost per lead;
3) My Linkedin Ad Campaign was awarded for the best conversion rate by the LinkedIn team in their case study section.
I place strong emphasis on measurement and experimentation. I work hands-on with GA4, Google Tag Manager, conversion APIs and custom event tracking to ensure paid search performance is measured correctly end-to-end, from click to revenue. Where needed, I design and validate tracking setups, fix attribution gaps and align reporting with real business KPIs.
I also run A/B and multivariate testing using PostHog, focusing on landing pages, messaging and funnel steps tied directly to SEM traffic. This allows continuous improvement of conversion rates and cost-per-lead, based on data rather than assumptions.
I help companies turn PPC and SEM into a predictable, efficient lead generation channel. My work focuses on fixing underperforming Google Ads and Microsoft Ads accounts, reducing wasted spend, improving lead quality and scaling campaigns without breaking cost per lead.
Calls with me are diagnostic and practical. I quickly identify what’s blocking performance, clarify where budget is being wasted and outline the highest-impact actions to take next. You’ll leave with clear priorities, not theory or a sales pitch, and a better understanding of how to turn paid search into measurable pipeline and revenue.
