I had the opportunity to work with Yehoshua in 2011 when Zagat Survey hired Vector Media, and in turn Ninja Analytics, to do some SEO work. As an IT professional with a very analytical sense, I am critical of peers, experts, vendors. It is important to me to ensure that not only do I understand an idea or solution, but that those providing them understand the business needs, goals, and obstacles.
From our first interaction, it was evident Yehoshua was an expert in web analytics with a keen business sense. His ideas and
solutions were always expressed clearly and with precision. He provided the right amount of detail making them easy to understand and implement.
Yeshoshua became my go to person with any question regarding Google Analytics and how to best use it to truly understand our site and traffic. His indepth understanding of Google Analytics proved to be invaluable. He provided expertise on all areas: events, custom variables, virtual pageviews, site search, segmentation, filters, subdomain tracking, third party domain tracking, general set up, and more. With him on board, I was confident there was a knowledgeable resource always available to us.
Throughout the year, we frequently brainstormed and discussed problems and solutions. Not only did his expertise in Google Analtyics shine, but his intelligence and understanding of our business and goals did as well. He was quick to offer up various solutions always taking into consideration our business goals and obstacles.
It was an absolute pleasure to work with Yehoshua. His demeanor was kind, intelligent, engaging, and proffesional. I learned a great deal from him, and believe he is an asset to anyone in need of web analytics.
Erika Murtha
