Content manager experienced in traditional publishing and inbound/content marketing: I offer editorial, content and self-publishing advice to growing marketing agencies and established professionals.
Not sure whether you should self publish or pursue a traditional publishing path? After talking with me, you will:
1. Understand the development of self publishing in the last seven years and how it's changed the way publishing firms operate.
2. Be able to objectively evaluate your place in the publishing world and whether or not traditional or self publishing is right for you and your project.
3. Know how to evaluate where your time and money is best invested, depending on where your project is in development.
When growing inbound marketing agencies need to scale/diversify their content production, I can make recommendations for how to build and grow a content department. I make recommendations for the best content team members to hire, when to use subcontractors vs content agencies vs in-house creatives, along with how to integrate content production with campaign strategists.
Amanda is the quintessential think outside the box thinker when it comes to new initiatives and problem solving as it relates to marketing, careers, editorial work and all things involving rhetoric and convention. Coupled with that skill set is a 'get things done' mentality and that is the day in, day out of who Amanda is. She is someone I will constantly throw an idea, document or business challenge in front of and she, without fail, provides great insights.
Amanda knows how to get work done and done right. She’s a “big picture” person who enjoys creative-yet-complicated projects that challenge her and her team. She asks the right questions and, perhaps more importantly, isn’t afraid to ask them, which results in clear direction throughout all aspects of any job. I’ve worked with her on a numb of different projects and while she has clear ideas and remains involved in all aspects of a job, I’ve never felt micro-managed by her — she just implicitly trusts the people she works with, and that’s because she’s vetted them properly and knows their skill sets well. Whether you’re a creative looking to join a solid and collaborative team, or a business owner looking for that perfect person to get the job done well, I can’t recommend Amanda highly enough.
When Amanda joined the team, our process for creating content was fragmented at best. We were creating multiple dozens of blog articles for our clients and our own website each month. Amanda was able to jump in and build out a system that has been running smoothly for quite some time now. She has done a fantastic job maintaining the quality of content we create for our clients even as quantity increased.