Alok Ranjan is a Partner and co-founder at Tauran Advisors, a strategy & management consulting firm, specialising in digital transformation, digital capacity, ESG advisory and market development.
He is also the Founder of Fiterobic, a health tech platform for fitness evangelists and enthusiasts.
Before this, Alok served as Global Head of Marketing at Anunta Technology and Digital Marketing Head at Tata Communication. He has been recognised among the Top 100 most innovative MarTech Leaders for 3 years (2022, 2021, 2020) in a row. He has also received the CMO of the Year award by Enterprise IT World. He is a specialist in the “Build to Scale” model of marketing and brings 20+ years of strong experience in technology marketing and business transformation advisory. Earlier, Alok has led several marketing leadership roles at Tata Communications, ITC Infotech, Essel Group and in advisory capacity at Avasant.
In the past, Alok has advised Ministry of ICT in many African, European, and Latin American nations on investment promotion, impact sourcing, and digital strategy. He advises start-ups on brand building, technology adoption and revenue generation.
He is a marketing mentor to many well-funded and profitable start-ups in India's nutraceutical, ed-tech, clothing, and retail and a few Professional Services companies based in the US. He is also a marketing mentor to one of the oldest life-saving NGOs in India. Alok is an invited speaker at many leading business schools in India.
