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Clarity

Al Frankl

London

I help founders and product leaders turn ambitious visions into reality through design-led strategy and hands-on execution.

I've spent the past decade leading product and design transformations driving pipeline growth, successful exits, and supporting companies raise.

I specialise in taking ideas from zero to one with a design-first approach, cutting through AI hype to find real business value, and building product teams that own outcomes instead of just shipping features.

https://www.alfrankl.com/

$4.17/min

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Identity Design: Brand Strategy & Organisational Transformation

I help companies discover and define who they really are - not just what they look like. Identity work goes beyond logos and colour palettes. It's about uncovering what makes your business distinct, aligning teams around that truth, and expressing it through everything from messaging to product experience.

I've led identity transformations for holding companies with siloed brands, reimagining them into unified propositions that drive pipeline growth and cross-sell.

My approach combines stakeholder discovery, brand strategy, design systems and go-to-market execution.

Product Design: User Experience & Strategic Innovation

I help product teams move from vision to shipped experiences that drive business outcomes. Whether you're building from zero to one, reimagining an existing product, or integrating AI strategically, I work hands-on to design solutions that balance user needs with commercial goals.

Former MoneySupermarket, ShipServ. Mentor, product designer, and strategic advisor specializing in B2B SaaS transformation.

Product & Design Coaching: Fractional Leadership & Strategic Advisory

I partner with founders and product leaders as a fractional advisor to accelerate their product vision and build high-performing design capabilities. Whether you need strategic guidance on a specific challenge, hands-on coaching for your team, or ongoing fractional leadership while you scale, I bring CPO-level thinking without the full-time commitment.

My coaching spans across product strategy development, AI integration and workflow optimisation, building design-first cultures, and mentoring product designers and PMs. I work with early-stage startups finding product-market fit, scale-ups building their product organisations, and established companies reimagining their approach to innovation.

Typical engagements include: defining product vision and roadmap, integrating AI strategically into products and workflows, coaching design teams on craft and process, establishing product operating models, and providing ongoing strategic counsel as you build.

Product Strategy: Vision, Roadmaps & Commercial Outcomes

I help founders and product leaders move from shipping features to owning results. Whether you're building a new vertical from scratch, reimagining your product vision, or aligning teams around strategic bets, I work with you to define the roadmap that drives real commercial impact.

My approach combines product-led thinking with business strategy - setting clear missions and bets, implementing dual-track run/grow motions, and introducing operating models that focus teams on customer value and measurable outcomes.

I've developed marketplace strategies accountable for $20bn GMV, led AI productisation strategies, and built frameworks that shift organisations from project delivery to product ownership.

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Member since November 2025