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Alberto Alvarez

Silicon Valley, California

Marketing expert, entrepreneur and TEDx speaker.

Marketing VP of Agora Technologies Inc. (Silicon Valley, CA) the company behind Startup Icon: The biggest global entrepreneurship competition. He is responsible for the co-creation of the concept of Startup Icon and leader of the global marketing campaign. Being Venezuelan he places special focus in helping Latin-American entrepreneurs to succeed.

In parallel is the founder and CEO of Gogetit a startup that aims to change the way people look for real estate, to be launched across LA.

He is a former P&G Brand Manager with more than 8 years of experience, where he specialized in Brand building and international product launches, working as innovation leader for several of the biggest brands of the company.

Alberto is also TEDx speaker about entrepreneurship and opportunities and a marketing consultant for startups.

Specialties: Marketing strategy, Brand Positioning & Architecture, Advertising, Regional Brand Management, Product Development, Strategic Thinking, Entrepreneurship and Public & Motivational Speaking

$1.67/min

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7 Reviews

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Marketing Entrepreneurship Social Media Marketing Advertising Marketing Strategy Product Development Brand development Problem Solving International Product Management Strategic Thinking

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Social Media Marketing

Develop targeted plans to grow brands in digital and social media spaces with proven high ROI tools.

As marketing VP of Startup Icon has been able to grow the user base by 10X and to expand significantly the reach outside US using very creative low budget marketing plans.

Marketing Strategy Consultant

Marketing strategy consultant focused on Startups and small companies, with more than 8 years of experience on international marketing and brand building and new product launches.
Work directly with founders, CEOs or Marketing VPs helping them to create or improve their marketing strategy and also leading brainstorming/creativity sessions for their marketing needs.
Meetings are managed via interactive video conferences with startups and small companies around the world.

Marketing

As a a former P&G Brand Manager with more than 8 years of experience, he specialized in Brand building and international product launches, working as innovation leader for several of the biggest brands of the company.

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Reviews 7

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Reviews

Over the many years we worked together, Alberto always showed great strategic and creative thinking. In his role as innovation leader for Fabric Care in Latin America, he was always open to find better ideas, business models, the latest trend to ensure the best plan for his business.

Jorge Meszaros Source: LinkedIn

Entrepreneur Leader, with a clear vision of opportunities for the business. Excellent manager, always taking care of his people, ensuring & enabling their professional growth. Great co-worker, building collaborative relationships, always in touch with the organization.

Maria Angelica Rojas Vasquez Source: LinkedIn

Alberto is a rare combination of a born marketer and very talented entrepreneur. Having him as my brand manager for the Latin America region was a real privilege and has taught me a lot about breakthrough thinking in marketing positioning and on taking risks. Alberto has constantly demonstrated strong leadership skills in the projects and businesses he managed with the ability of creating game-changing strategies while involving the key players in the process so they are motivated and energized to work towards that vision. He is one of the few marketers I know that really integrates different pieces of data with intuition to develop clear solutions that strengthen the business and overcome key barriers. Alberto is extremely collaborative with a real “can do” attitude and can effectively navigate through his network to drive support and action. He was highly praised by his subordinates, peers and upper management. He will provoke you, challenge the status-quo and drive ideas and teams to their maximum potential!

Eduardo Mangione Source: LinkedIn

Alberto was without a doubt one of the most influential mentors that I had in P&G since I arrived.

His advice was spot on pure marketing strategy when talking about the positioning of any recommendation or presentation that we had to make. But most importantly, his advice was always on the positioning of me as a Senior Assistant Brand Manager to project my self as ready to be promoted while presenting it.

In my opinion, Alberto has natural talent of finding the silver line in every situation and inspire positive energy in the whole team. That is what has lead him to become a entrepreneur and I am sure he will be extremely successful at it.

Andre Texier Source: LinkedIn

Alberto's intrapreneurial skills were remarkable in a big company like P&G. He combined his strong marketing gut with data analysis, and a relentless can-do attitude despite big pressure to lead many of our biggest innovations. I'd have him on my team anytime.

Pedro Bousoño Source: LinkedIn

Alberto is an energetic, reliable and authentic manager. When working with him his entrepreneurial & focused vision of business combined with his positive energy and inclusion made a difference among other working teams. He always looks to exceed the limits of what he has been asked, he prepares himself to become an expert in the subject and this makes him the person to go for when needing an answer.

When managing others Alberto has the speed of trust on his favor, his subordinates feel they're backed up and have the confidence to talk about any subject.

I strongly recommend Alberto as a manager, business partner and entrepreneur, it was a real pleasure to work on his side for several years.

Gilberto Sanchez Source: LinkedIn

We was honored to receive a marketing consultation session from Mr. Alvarez, time in which we rapidly perceived the deep understanding he has on strategy and marketing issues, as well as his intelligence, that allowed him to get rapidly on track about our business and start giving us very valuable ideas in just minutes from start.
It was very pleasant to work with Mr. Alvarez and have the possibility to talk about business matters on a high level as we did.

Andres Chiodi Enrico Source: LinkedIn

Member since January 2013