Alberto Alvarez Co-founder and CEO at Gogetit

Over the many years we worked together, Alberto always showed great strategic and creative thinking. In his role as innovation leader for Fabric Care in Latin America, he was always open to find better ideas, business models, the latest trend to ensure the best plan for his business.

Entrepreneur Leader, with a clear vision of opportunities for the business. Excellent manager, always taking care of his people, ensuring & enabling their professional growth. Great co-worker, building collaborative relationships, always in touch with the organization.

Alberto is a rare combination of a born marketer and very talented entrepreneur. Having him as my brand manager for the Latin America region was a real privilege and has taught me a lot about breakthrough thinking in marketing positioning and on taking risks. Alberto has constantly demonstrated strong leadership skills in the projects and businesses he managed with the ability of creating game-changing strategies while involving the key players in the process so they are motivated and energized to work towards that vision. He is one of the few marketers I know that really integrates different pieces of data with intuition to develop clear solutions that strengthen the business and overcome key barriers. Alberto is extremely collaborative with a real “can do” attitude and can effectively navigate through his network to drive support and action. He was highly praised by his subordinates, peers and upper management. He will provoke you, challenge the status-quo and drive ideas and teams to their maximum potential!

Alberto was without a doubt one of the most influential mentors that I had in P&G since I arrived.

His advice was spot on pure marketing strategy when talking about the positioning of any recommendation or presentation that we had to make. But most importantly, his advice was always on the positioning of me as a Senior Assistant Brand Manager to project my self as ready to be promoted while presenting it.

In my opinion, Alberto has natural talent of finding the silver line in every situation and inspire positive energy in the whole team. That is what has lead him to become a entrepreneur and I am sure he will be extremely successful at it.

Alberto's intrapreneurial skills were remarkable in a big company like P&G. He combined his strong marketing gut with data analysis, and a relentless can-do attitude despite big pressure to lead many of our biggest innovations. I'd have him on my team anytime.

Alberto is an energetic, reliable and authentic manager. When working with him his entrepreneurial & focused vision of business combined with his positive energy and inclusion made a difference among other working teams. He always looks to exceed the limits of what he has been asked, he prepares himself to become an expert in the subject and this makes him the person to go for when needing an answer.

When managing others Alberto has the speed of trust on his favor, his subordinates feel they're backed up and have the confidence to talk about any subject.

I strongly recommend Alberto as a manager, business partner and entrepreneur, it was a real pleasure to work on his side for several years.

We was honored to receive a marketing consultation session from Mr. Alvarez, time in which we rapidly perceived the deep understanding he has on strategy and marketing issues, as well as his intelligence, that allowed him to get rapidly on track about our business and start giving us very valuable ideas in just minutes from start.
It was very pleasant to work with Mr. Alvarez and have the possibility to talk about business matters on a high level as we did.