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Expertise
MenuBuilding Your Narrative
Created 11 years ago in Sales & Marketing
Building your narrative is the underlying theme of what your team writes and how they tell stories. Having a common narrative adds a layer of value to your brand. By doing some basic discovery work with your team, I can help you uncover that narrative and build compelling and sustaining story around it.
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Alan Weinkrantz
San Antonio
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30 years of startup experience. I've served many U.S. and Israel companies and now serving the new generation of startups disrupting every phase of business. Deep expertise of Israel's startup ecosystem and innovation Details: http://www.alanweinkrantz.com
Reviews (4)
Great advice, he was willing to do an extra for me. Really helpful insights and a very nice person to talk with.
Source: Clarity Sebastián Araos Aug 14, 2013Alan cuts through the buzzwords and fluff that can creep into traditional PR. Alan understands that the best marketing boils down to telling compelling/interesting stories that engages busy people with a short attention span. Alan also understands that companies must think like a publisher (creating/distributing content that is meaningful to the audience instead of the Marcom Department).
Alan has worked with a diverse set of clients and industries and coached/inspired all of them to think "beyond the press release" to develop unique ways to connect and engage target audiences.
Alan's tact and ability to navigate ego's and "slow to learn" clients enables him to maintain relationships in the face of indecision. Alan's creativity in creating "on the fly" social media interactions to demonstrate the power of dialogue to interruption marketers helps to demystify the process of "putting a face on the brand."
Source: LinkedIn Steve Patti Sep 29, 2012Alan possesses the innate sense of the clarity to develop, identify and deliver your message with surgical precision and a global sensibility.
Source: LinkedIn Winslow Swart Sep 29, 2012the startups.com platform
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