I am a business strategist with deep expertise in FMCG and consumer wellness products, including nicotine pouches, vaping products, and other regulated categories. I advise on market entry, product launches, channel strategy, competitive analysis, scaling operations, and multi-channel distribution including e-commerce across the US, EU, UK, Canada, and Australia.
I have extensive regulatory experience, including FDA (USA), EU TPD, EMA, EFSA, Health Canada, and TGA (Australia), and help clients navigate compliance efficiently to accelerate growth.
My work supports investors, startups, and corporates in understanding market dynamics, optimizing distribution, and executing high-impact growth strategies in highly regulated consumer goods markets.
