I currently head a team of 25 marketers vFairs - one of the the world's leading virtual events platform.
I'm responsible for:
- creating a recognizable brand
- developing a lead generation engine
- managing our marketing automation on Hubspot
- creating new sales pipeline & revenue
- overseeing content marketing & creative
- helping copywriters write better content
- collaborating with paid media teams to capture demand
- refining our SEO strategy to beat the competition
- conducting nifty CRO experiments
I also write about product management and marketing - sharing my personal experiences on how to build & market international products at a global scale.
Before vFairs, I've worked at:
- Pakwheels: Pakistan's #1 automobile portal (B2C)
- Yallamotor: launched Middle East's premiere auto site (B2C)
- Talentera: end-to-end applicant tracking system for the Middle East (B2B)
- AfterHire: employee onboarding software
- Bayt.com: developed modules for their profile search modules, managed product for their internal gamification and CRM systems, reshaped some of their CV services & led their B2B marketing portfolio.
Feel free to connect to discuss:
- product management
- product marketing
- demand generation
- virtual events industry
- SaaS
