Creative Director | Game Developer 20+ yr (Halo Franchise & Creator of Saints Row) Founder of The Gamer's Way. Mentor.
As a coach and mentor specializing in personal development, I’m committed to helping others realize their full creative potential. Much of my expertise comes from my experience as a leader in game development. Over the past 20+ years, I’ve created video games such as Saint’s Row as well as serving as art director on Halo 3, Halo Reach, and other franchises. In this role, I’ve found the best results happen when all team members are maximizing their creativity, and I’ve developed training and methods to help teams achieve their promise. I am passionate about communication, and about what we can create from conversations. I’m an expert in presenting, conceptualizing, creative problem solving, and getting ideas from concept to market. When you work with me, I’ll help you let go of your lore and allow you to focus on embracing the things Gamer's care about - The Gamer's Way.
Aaron is super down to earth and offered some excellent insights on my project. Great breadth of experience in the game space and super sharp on marketing/strategy. Appreciative for the chance to connect.
My call with Aaron was not only helpful but inspiring. Aaron doesn't like excuses or "should-of, could-of, would-of's". He likes passion, action and idea's that go beyond the norm. He asked thought-provoking questions that led to product ideas, but also really listened to what I was saying which informed him about what drives me; a key to his strategy. We covered how to discover my market, ways to build engagement and customers, as well as, best format for my game. All in all a productive call!
-Great call left me and my marketing guy with actionable steps on crowdfunding tactics, hiring interns and activities to facilitate team discussion.
-Lives and breathes his life in a gaming perspective uses that to facilitate empathy. He cares about people and we as a start-up need to as well.
-All and all Aaron is the guy to go to if you want inspiration.
Aaron has a great way of organizing thoughts into actionable items on a to-do list. His experience speaks volumes. He's a super smart guy and I highly recommend hitting him up if you need guidance for almost anything.
A++ If you have any game related questions or are at a roadblock in your start-up, talk to Aaron! Our 30 minute conversation was extremely valuable and I learned a ton. Highly recommended!
I've worked with a number of coaches, leaders, & practitioners throughout my career ranging from leaders in design, marketing, business, and entrepreneurship and Aaron is by far one of the most inspirational people I've ever worked with. Our call was so fantastic I cut our time short to hire him to fly out and spend time with my entire executive team on how we can all level up and be exposed to new game-changing perspectives. No matter if you are a CEO or just beginning your career. Aaron is IT!
Aaron was able to recognize my strengths and weaknesses during our honest discussion. He then provided guidance and instruction on how to focus myself towards realizing my goals as a professional. I am looking forward to speaking with him again.