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Clarity

Zac Park

Los Angeles, CA

- Crowdfunding: Raised $12M+ on Kickstarter.
- Ecommerce: Sold 2M+ units on Shopify & Amazon.
- Advertising: Manage Media Budgets +$1M/month.
- Press: Products have been featured on Los Angeles Times, New York Magazine, Ellen, Today Show, CNN, Forbes, GMA, The View, etc.
- Interests: Let's talk all things Start-ups, Viral Marketing, Advertising, PR & Celebrity, Ecommerce, Amazon & Crypto.

$8.33/min

30 Calls

16 Reviews

18 minutes
Avg. call

Entrepreneurship Crowdfunding Start-ups Social Media Marketing eCommerce Online Marketing Marketing Strategy Kickstarter Business Strategy Guerrilla Marketing

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Business & Startups

Raised +$12M on Kickstarter & Indiegogo.

Helped grow e-commmerce businesses to +$45 million in sales.

Used the "lean startup" methodology to test business ideas.

Grown social media followings to over 350,000 people.

Automated multiple cash flow companies.

Received over 2,000 press & news articles for various products.

Crowdfunding / Kickstarter

- I've raised +$12M on Kickstarter & Indiegogo
- Grown email lists to +300,000 people.
- Projects have been featured in over 2,000 press & news articles.

Including:
Mashable, Forbes, TechCrunch, CNET, Popular Science, Fast Company, Wired, Engadget, Business Insider, Entrepreneur Magazine, Gizmodo, CNN, Fox News, Uncrate, Men's Health, GQ, Esquire, MTV, Maxim, Popular Science, GQ magazine.

Answers 4
Reviews 16

Answers

Zac Park answered

What are some good methods to successfully crowfund a short film?

I don't want to link-bait, but I did write a blog post about the best crowdfunding practices.
I think there is a few good steps.

- Find your best competitor. (how did they succeed)
- Where does your market exist online. (reddit, facebook, instagram, specific blogs, etc)
- Create a trailer & landing page and try getting press aimed at your specific audience.
- Launch the Kickstarter with hype & have a marketing plan + press ready. With those you could easily hit $20k.

Here's the blog link if it will be helpful.
https://medium.com/p/9663e3bc8ed0

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Film Production

Film

Kickstarter

Zac Park answered

How can I get press for Kickstarter campaign in advance before launching?

Most definitely. I actually highly recommend it so that you can collect emails before launching. This can be done through creating a beautiful landing page with content. Depending on your press approach, you could email writers or hire a PR firm.

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Getting Press

Kickstarter

Zac Park answered

I am a non tech entrepreneur desperately trying to find answer to highly technical and nuanced questions on the cheap.

I've hired a bunch of experts on Elance and oDesk. Just create a submission and guess what you think the qualifications are. Once you have responses you can see reviews from people before hiring them. You could also send messages before hiring them.

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Technology

Mobile Technology

Zac Park answered

What are three of your top favorite entrepreneur posts of all time?

In no particular order, these are all super good.

#1 Noah Kagan talks about creating a million dollar business in a weeknend. http://fourhourworkweek.com/2011/09/24/how-to-create-a-million-dollar-business-this-weekend-examples-appsumo-mint-chihuahuas/

#2 Paul Graham on getting startup ideas.
http://paulgraham.com/startupideas.html

#3 Paul Graham on how to start a startup.
http://paulgraham.com/start.html

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Entrepreneurship

Start-ups

Leadership

Reviews

tremendous value if you want to raise capital on indigogo or kickstarter,

ANAS HAMED Source: Clarity

Extremely knowledgeable, would definitely talk to again!

Jeffrey Sada Source: Clarity

Zac provided to the point and excellent advise on PR for a kickstarter campaign.Great Call!

sumit v Source: Clarity

Zac gave us some interesting ideas... He knows his Crowdfunding

napoleon ca Source: Clarity

Zac is an expert at Kickstarter. Even though we had to end it shortly, he gave a ton of great information in such a short time. He is highly recommended!

Alicia Custard Source: Clarity

Excellent call. Zac gave me some great advice and tips on how to boost my eCommerce businesses. Worth the time and investment and plan on following up with him at a later date. Gracias!!

Paul Hotze Source: Clarity

He's a marketing genius. Zac Park > Brian Tracy

Chris Muench Source: Clarity

Great talk with Zac today. Going to implement these strategies straight away! Very Helpful

Aaron Searl Source: Clarity

Zac was great and really helped us out with the questions we had on Crowdfunding.

Dan Caldwell Source: Clarity

My first time using Clarity and Zac was very helpful and even quickly followed up with links for me to check out. THANKS!!

Source: Clarity

Zac shared great insights about Kickstarter funding that I wasn't able to find researching online, or after running my own successful 100k campaign.

Daniel Eckler Source: Clarity

Member since November 2013