I am a freelance product manager and fractional CPO, helping IoT ventures build software augmented products competitors can’t copy and customers won’t leave.
At TheRoad, I provide Product Management as a Service – bridging strategy, design, engineering, and go-to-market execution for connected devices and smart products.
With 30+ years of experience in industrial design, hardware–software integration, and product strategy, I work with startups, scale-ups, and traditional manufacturers transforming their products into smart platforms.
My focus: turning physical goods into digital businesses – where hardware, software, and services create recurring value, loyalty, and defensibility.
Core areas of work:
• Product Strategy & Definition for Smart / IoT Products
• Fractional CPO / Interim Product Leadership
• Product as a Service (PaaS) Model Design
• Roadmapping, Portfolio Prioritization & Execution Support
• Research-driven Positioning and Competitive Strategy
I also author Smart Tangibles (coming 2026), a forthcoming book on how connected hardware ventures can blend technology, design, and business model innovation to create sustainable advantage.
