I am an ex-Marketo employee (6 years) with an extensive strategic and technical experience of operating Marketing Automation, CRM, Analytics and Account Based Marketing solutions.
Developing a tailor-made ABM strategy Selecting relevant marketing stack Setting up performance dashboards and ROI measurement capabilities
Advising on analytics tech stack Implementing and setting up initial configurations Developing API's for enhanced (offline & online) tracking Creating custom reports and dashboards (marketing, sales, customer success etc.)
Migrating from other automation systems Implementing SFDC integration and initial configuration Enabling the relevant Marketo add-ons (RTP, Email Analytics, Calendar etc.) Building custom scoring and segmentation models Creating initial assets (emails & lading pages) Developing and implementing a lead nurturing strategy Integrating with 1st/3rd party solutions using SOAP/REST API Delivering a lead-to-revenue model for easy benchmarking & reporting Training and ongoing technical maintenance
