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Clarity

Winston Eboyi

Nairobi Kenya

Winston Eboyi is a Premier Top Brand Coach, entrepreneur, and author with deep expertise in personal branding, business incubation, strategic storytelling, and SME growth. As the founder of The BrandCoach™ Network and several community empowerment initiatives, he has guided countless individuals and businesses to achieve greater visibility and impact. A seasoned speaker and trainer, Winston is on a mission to help people turn their identity into influence and measurable success.

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I Advise on Branding, Storytelling, Business Growth, Leadership, and Monetizing

I help entrepreneurs, startups, and SMEs turn ideas into thriving ventures. My guidance covers personal branding for business visibility, strategic storytelling for growth, business incubation and scaling, leadership and professional development, and turning expertise into monetizable skills.

I Will Help You Build Leadership, Manage Teams, and Grow Skills for Business Suc

I will guide you to develop strong leadership, manage teams effectively, optimize business processes, and build the skills needed to scale your business or career. I focus on turning potential into measurable results, helping you lead with confidence and achieve sustainable growth.

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Answers

Winston Eboyi answered

What would be the key responsibilities and priorities for this remote role in the first three months?

In the first three months of a remote role, the key priorities should focus on understanding, alignment, and execution. Month 1 should be all about onboarding — learning the company’s culture, systems, goals, and key stakeholders. In Month 2, shift toward building relationships, identifying quick wins, and assessing current workflows or client pipelines to spot improvement opportunities. By Month 3, the focus should move to delivering measurable impact — refining processes, closing performance gaps, or launching specific projects that demonstrate value and reliability.
The overarching responsibility is to integrate seamlessly, communicate proactively, and deliver early success stories that build trust and credibility.
If you’d like help designing a 90-day roadmap to excel in a new remote role — from stakeholder alignment to measurable performance milestones — feel free to book a Clarity call and I’ll guide you through a tailored plan.

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Business Strategy

Winston Eboyi answered

What role do B2B marketplaces play in making global trade more accessible to small businesses?

B2B marketplaces are redefining global trade by breaking down traditional barriers that once kept small businesses from participating in international commerce.
Access to Global Buyers and Suppliers:
They level the playing field by connecting SMEs directly with vetted global partners—no need for costly intermediaries or large-scale distribution networks.
Lower Entry Costs:
Digital platforms handle payments, logistics, and compliance infrastructure, allowing small businesses to focus on production and innovation rather than expensive trade setup.
Trust and Transparency:
Features such as verified profiles, escrow payments, and standardized contracts build confidence between global partners, reducing transaction risk.
Data-Driven Opportunities:
Marketplaces provide insights on demand trends, pricing, and supply-chain behavior—information small businesses can use to position products competitively in new markets.
Speed and Scalability:
With digital onboarding and automation, small firms can scale exports faster and respond to market shifts in real-time

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B2B Marketing

B2B eCommerce

Winston Eboyi answered

Hello, my name is Eddie Baker. I was a service supplier for Walmart for 17 years with no known complaints or law suits.i provided assembly services.

Hi Eddie, thanks for sharing your story — and congratulations on maintaining such a strong reputation with Walmart stores for 17 years. That kind of consistency and trust speaks volumes. While reinstatement as a supplier can be challenging once procurement structures change, it’s absolutely possible. Start by reconnecting with Walmart’s Supplier Inclusion or Services Procurement team through their official supplier portal. Emphasize your reliability, strong track record, and the fact that stores are still requesting your services. You might also explore partnering or subcontracting with current Walmart-approved service providers — often the fastest route to reinstatement.
If you’d like personalized guidance on how to re-enter Walmart’s supplier network or position your company for future retail contracts, feel free to book a call with me here on Clarity — I’ll walk you through the exact steps to rebuild your supplier status and leverage your experience strategically.

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Business Strategy

Winston Eboyi answered

What’s the best way for Indian SMEs and traders to connect with reliable manufacturers for export or bulk orders

The best way for Indian SMEs and traders to connect with reliable manufacturers for export or bulk orders is to combine digital sourcing platforms with relationship-based vetting. Start by exploring trusted B2B marketplaces such as IndiaMART, TradeIndia, Alibaba, and GlobalSources, but don’t rely solely on listings — always request certifications (ISO, export licenses), product samples, and client references. For export-ready partnerships, engage Export Promotion Councils and industry-specific associations, which often have verified manufacturer directories. Attending trade fairs like IITF Delhi or Canton Fair (online/offline) also helps you meet credible suppliers directly.
If you’d like a personalized roadmap on how to vet, negotiate, and scale reliable export manufacturing partnerships, book a call with me on Clarity — I’ll guide you through step-by-step sourcing strategies tailored to your business goals.

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Small Business

Winston Eboyi answered

What recruitment strategies have helped you successfully hire quality talent in a competitive market?

That’s a great approach — and I completely agree that success in competitive markets hinges on a mix of strategic visibility and authentic engagement. What’s worked best for me is combining employer branding with data-driven sourcing. I use storytelling-driven job posts that showcase the purpose behind the role, leverage LinkedIn, niche job boards, and talent communities, and maintain a strong referral pipeline from existing high performers. I also prioritize candidate experience — personalized communication, quick feedback loops, and transparency about growth opportunities. Finally, I use competency-based interviews and culture-fit assessments to ensure long-term alignment, not just skill match.
If you’d like to refine your recruitment strategy to attract top talent faster, feel free to book a Clarity call — I’ll walk you through proven frameworks that strengthen your employer brand and candidate conversion rates.

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Human Resources

Winston Eboyi answered

What’s the biggest bottleneck you face in reaching new customers outside your local market?

One of the biggest bottlenecks SMEs face in reaching new customers outside their local market is limited brand visibility and unclear market positioning. Many businesses rely heavily on referrals or local networks but lack a scalable digital presence and outreach strategy. Without a clear message, optimized online assets, or data-driven marketing, expansion efforts often stall. The key is to build a strong brand story, leverage multi-channel marketing (social, partnerships, marketplaces), and create a consistent customer acquisition system that works beyond geography.
I help SMEs remove these growth bottlenecks by offering practical strategies to boost visibility, increase sales, and stay competitive — all while simplifying business growth so you can scale without stress. If you’d like a customized plan to reach customers beyond your current market, book a Clarity call — I’ll guide you step-by-step.

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SME management

Business Development

Entrepreneurship

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Member since September 2025