William counsels clients on branding strategies and the initial selection of a mark or design, conducting extensive trademark availability searches, and providing opinions. That can include assessing trade dress rights in product configurations, packaging, and business decor. He prepares and prosecutes trademark registration applications in the U.S. Patent and Trademark Office (USPTO) and polices the infringement of trademarks once they are granted.
William works with clients to develop brand related business plans, and to establish, market, and grow their intellectual property assets. In addition, He conducts strategic audits of existing brands as a precursor to any IP asset acquisition or transfer.
William can pursue ex parte appeals when the USPTO has refused registration. He can reverse the findings of trademark-examining attorneys so that the Trademark Trial and Appeal Board directs registration of your mark. Similarly, in the U.S. and other countries, William is highly skilled in the unique procedural requirements of opposition proceedings when other companies object to the registration of his clients’ marks, as well as when he objects on behalf of clients to the registration of infringing marks.
William offers Trademark Monitoring, Customs Recordal, and Trademark Clearinghouse services to identify violators early. If competitors are attempting to trade on your goodwill in the marketplace, diluting the distinctiveness of your famous mark, or flat out infringing, eh can aggressively defend your rights. Often a cease and desist letter is the simplest way to resolve a dispute. William can carry out his clients’ threats with litigation.
William's IP Portfolio Management services can identify docketing errors made by prior trademark firms. Often law firms or prior brand owners improperly record crucial deadlines which result in the loss of rights. William audits all Intellectual Property to ensure that docketed deadlines and other mark information is accurate.