Founder, CampaignEQ. Employee #1 at Beachmint. Author of Rocket Fueled Process.
Specialties: User Experience, E-Commerce, Scrum, Lean, Data Warehousing, Marketing Attribution, Analytics
Event based (Google Analytics, MixPanel, Flurry, KissMetrics) or log based custom setups. Funnels, testing and optimization.
I've been designing software for over ten years, with an emphasis on efficient user experience and intuitive, empathetic design.
I was employee # 1 and Head of Product at Beachmint for 3 years. Beachmint is a venture funded subscription e-commerce platform similar to ShoeDazzle and JustFab.
I've built two enterprise-grade data warehouses in the last 30 months: from ETL to storage to reporting and visualization.
My real passion for these systems lies in the finding the most economically efficient open source tools for the job, many of which are IAAS. Experience with Infobright, MySQL, Vertica, RedShift, S3, RDS, Pentaho, Tableau, Jaspersoft, Kettle, Mahout, Solr.
I've managed Scrum teams for seven years, with my own blend of what I think works for agile startup teams. I'm a certified Scrum Master under Mike Cohn, author of User Stories Applied.
I personally recruited and hired every engineer and product person at Beachmint up to 40 people. I've worked with engineering teams as small as 2, as large as 60. I've seen the good, and the bad, of scaling people.
I'm very passionate about Lean. I recently wrote a book called Rocket Fueled Process on the subject of lean product development.
William was very helpful with direct and actionable advice.
