Alaa Hassan - eCommerce, Digital Marketer, CRO, Coaching

Montreal, Canada View profile

eCommerce is my passion. I've been helping brands & retailers build 8-figure eCommerce businesses since 2001.

Awarded as “one of the most knowledgeable eCommerce experts in the industry”, I've been leading digital growth for both online and retail brands for over 18 years.

Currently, I'm Vice President, Digital Commerce & Growth Le Site (, an award-winning eCommerce agency.

Le Site agency has specialized in the delivery of digital commerce solutions for mid to large enterprises including brands and retailers in both B2B/B2C markets by leveraging proven technology platforms.

Prior to joining the agency, I was the Director of Digital Marketing at one of Canada's leading home retailers, Linen Chest. While at Beyond The Rack, I helped expand their product offering into marketplaces such as Amazon & eBay in order to acquire new customers. One of my largest accomplishments to date was leading all eCommerce efforts at, growing their online sales from $1m to $19.5 million a year and having the privilege of being included on both the Internet Retailer Top 500 and Inc. 5000 lists of leading companies.

I'm also the founder of, a foodie and a Porsche enthusiast.

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