I help nonprofits build content marketing campaigns and websites that enable them to grow their membership and donations.
Building a website that is driving your potential donors and members closer to commitment is key. Let's talk about where your website can be improved to help you reach your audience better.
The whole point of your content campaign is to resonate with your ideal target audience at a deep level and do it consistently enough to build trust. That requires discipline, a commitment to the ongoing process, detailed focus, and an incredible amount of in-depth research and time to support your claims, your brand and your objectives with your potential prospects.
But how can you make that happen when, as the communications person, the marketer, the development director or the executive director, you have so so much to do and never enough time? How do you identify and develop the creative and engaging pieces of content that will drive your audience’s connection with who your organization is while still taking care of the things that you have to take care of every single day?
Are you tired of having an important story to tell but not knowing how to do it?
Your nonprofit organization has a mission and a vision. Why else would you be spending so much time fighting to reach those goals? But you are constantly working in the day-to-day instead of being able to put a plan in place and execute on it so that you can grow your donations, your memberships, and your brand. So your goals become much more long term and almost impossible to execute.
Nonprofits of all types have smart fundraisers, marketers, and leaders working for them. But they have limited time to be able to build the content plan and materials that they to be able to grow. You can’t write blog posts, newsletters, build videos and graphics, and then circulate and market those materials on your various social media platforms and still have time for the big picture items AND the day to day. That prevents you from investing your most valuable and your organization’s most crucial resource – Your Time.