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Beauty
Created 10 years ago in Sales & Marketing / Branding
I've worked with some of the top beauty companies such as Estee Lauder Inc and MAC on helping them articulate both purpose (what this thing does) and consumer desire (why they cannot walk away without this thing) in a product through compelling copy and visuals all without losing the overall vision and mood of the brand in a way that translates across all markets. I can help you define what your brand is based on the product and your demographic, but from there, give you insight on how to clearly translate your brand's value both visually and verbally, to achieve not just sales but also loyalty from consumers.
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Reviews (55)
Veronica is even better than expected, insightful, knowledgeable, and able to quickly articulate a helpful strategy for my business growth. I'm grateful for the time and information she shared with me.
Source: Clarity Thomas J Concordia Oct 13, 2022Veronica was immeasurably helpful with her advice for my skincare company's rebranding/launch strategy. She provided actionable feedback (based on her expertise from working in the fashion/beauty industry for over a decade) & went out of her way to follow up with me after our call w/ even more specific information about the best design for my line. I wish I had scheduled a call with her months ago, & I can't imagine a point where her advice and input wouldn't be helpful and extremely valuable.
Source: Clarity Abha Saraswat Jan 28, 2022Worth every cent! Veronica is extremely knowledgeable, answered my questions (and even anticipated what my questions were based on others). I also appreciated how mindful she was of the time and that every minute was important. Highly recommend!
Source: Clarity Laysa de la Parra Nov 6, 2021Within the first 30 seconds of the call I could tell Veronica was the real deal. She quickly understood our brand and had incredible suggestions for us. No matter what industry your brand is in - she deeply understands marketing, brand positioning, and will add tremendous value!
Source: Clarity Naveed Avery Sep 9, 2021Veronica was awesome! I was able to get all of my questions answered and gained a lot of insight into my business from her. Highly recommended.
Source: Clarity chelsy gray Aug 30, 2021Veronica went above and beyond, followed up via email with a very well researched (by herself) fact sheet of competitors and her thoughts on what the ethos of our new brand should be.
Source: Clarity Ismael Rahman Mar 14, 2021Wonderful first call! Many actionable points from Veronica !
Source: Clarity Priyanka Sanghi Feb 3, 2021I had an excellent call with Veronica. She was very knowledgeable about fashion and offered very thorough, practical advice. Highly recommended!
Source: Clarity Kristian James Dec 16, 2020Veronica is a next-level pro. I got a years worth of info in one call. Highly recommend!!!
Source: Clarity Chananya Bineth Dec 2, 2020