Todd Van Hoosear is a seasoned public relations professional with a knack for being able to explain how technology -- including social media -- can help communicators measure and grow their impact on the business.
Todd works with companies to define measurable goals for public relations and marketing programs.
Todd has 20 years of experience in the communications field and has run B2B technology public relations programs for companies of all sizes and stages of growth.
Todd managed our outside PR team, both when he was with Web Shandwick and when he moved to Topaz Partners. He, and the team he led and inspired, was one of the reasons we changed agencies when he moved to Topaz, so that we could keep him as team leader. He was always ready to pitch in, regardless of the urgency and the challenge of any given situation, and acted virtually as a senior member of our internal team. We were not a large account by any means, but he always treated us as if we were his #1 account. If I were looking for a PR agency now, his team would automatically find itself on the short list.
Todd brings a wealth of experience and judgement to bear as a PR consultant and advisor. I highly recommend his services to anyone considering PR help.
Todd's attention to detail and follow through on securring the right relationships with the right publications was key to many of the wins we had at Primix. He teamed with our agency and drove real results.
Todd is one of the few, the elite, the brave... his insights and experience in PR (more broadly grounded across all strategic communications) makes him one of the best and brightest I have had the pleasure of knowing. In building the Boston Social Media Club, he has been an exemplary leader in the local community and also across our entire association. He is helping pave the way for many other practitioners around the world by establishing best practices and connecting the old world of communications to the new world. As an organization, we are very lucky to have met him, and I am personally very fortunate to call him a friend.
I have had the pleasure of working with Todd at both Weber/Shandwick and Topaz Partners. He was a great manager (and friend).
He is unique among most PR people in that he has a solid background in technology and public relations.
It was no surprise to anyone that he would ultimately become a social media guru, and form his own company, Fresh Ground. Congrats, Todd!!