Marketing Management

I've worked with Jonathan on marketing campaigns both as his creative and marketing analytics vendor many times over the years. He instinctively knows what actionable marketing strategies will work and strongly believes in marketing science as a key to measurable success. Jonathan understands his customers, takes a long view on the impacts of marketing to the bottom line as well as front-end immediate response, and takes great pains to ensure the details are just right. I greatly value his opinion and insights into the industries we target.

Despite significant institutional resistance, both internal and external, Jonathan was instrumental in helping me transform Golden Key’s marketing and customer support operations from a status quo, highly bureaucratic, process-centric, inflexible nature to a flexible, customer-centric, value driven and delivering operation. Moreover, Jonathan’s intimate knowledge of the Canadian marketplace enabled us to incorporate that country's campaign into the US-based international head office operations for the first time. The new marketing materials and streamlined business and customer care systems he developed and implemented helped Golden Key beat its budgeted membership goals!

“Jonathan is one of the most talented people I’ve had the pleasure of working with and has an amazing ability to get marketing results. He is a creative writer, and has a good eye for successful copy and design as well as the bottom line, which is not always easy an easy leap for a creative marketer. He’s also very diplomatic and knows what it takes for organizations to bring in and keep customers. He is truly an amazing resource.”