For a new service agency with zero revenue, the most effective approach is to focus on alignment, incentives, and support rather than just filling roles. Start by:
Hiring for Hunger and Fit, Not Experience Alone: Look for candidates who are highly motivated, coachable, and aligned with your agency's vision.
Structuring Clear, Attractive Commission Plans: Make pay simple, transparent, and rewarding. Tiered commissions or performance bonuses work well for early-stage agencies.
Providing Training and Support: Equip reps with scripts, service knowledge, and regular check-ins to increase confidence and results.
Setting Measurable Targets and Accountability: Track leads, conversions, and revenue contribution. Celebrate wins and refine strategies quickly.
Building Relationships and Retention: Engage top performers with recognition, mentorship, and growth opportunities to turn them into long-term partners.
By combining strategic recruitment, motivating incentives, and ongoing support, a zero-revenue agency can build a lean, high-performing sales team that drives growth without upfront salary risk.
Want help building a commission-based sales team tailored to your agency? Follow me or book a clarity session, and I'll guide you step-by-step.
