Umesh has over 12 years of experience in marketing, strategy, and business development. Prior to joining Arena Solutions, Umesh was at Friendster (mother of all Social Networks) for 5 years as one of the first employees in Marketing. He has also worked at Muvee, Soonr, and Realization as one of their senior marketing executives. Umesh has marketed to B2C, B2B, and several government organizations such as NASA, The U.S. Army, and The U.S. Air Force. At Arena Solutions, headquartered in San Francisco Bay Area, he is responsible for planning, execution, and analysis of demand generation/marketing programs that effectively develop pipeline. Umesh has a strong vision of applying successful lead management as a single process and infrastructure across sales and marketing. He has a 'digital dna' and capable of both strategic planning and tactical execution - willing to roll up his sleeves and get it done.