Identical Twins. Competitive Runners.
We turn Experts into Legends with The Tribe Method.
Build a Tribe Narrative. Enhance the Customer Journey. Inject data-driven Tribe bonding.
Accidentally got really good with membership sites.
As we've focused solely on Transformation-based businesses, this is where a membership site fits perfect.
You can't change a life with an ebook but you can with a membership or course.
--> Using The Tribe Method we took a fitness membership site that was getting refunds and notice letters daily and turned it into a full Tribe experience.
MRR has more than doubled.
Retention is over a year (compared to 3-4 months before)
One man got a tattoo of the brotherhood across his arm.
25,000 engagements per month in the group.
-> they buy swag.
-> they call eachother brother
-> they say "i love you"
That's the difference of a Tribe business
We then introduced amplifiers such as an LTV software created by an ex-NASA employee.
YouTube/ Facebook Ads growth.
Challenges that have over 1500 men in currenly.
Did a launch for a few of our partners.
Rework the Brand and Tribe Narrative
Use Anticipation to build hype.
Turn it into an event
Launch on a 4 day window.
Use this as the "Founding Members" that start your new project.
Full Circle Coaching program - $125,000 summer rollout
Over 40 Alpha program - $25,000 launch weekend.
The Superhero Squad - £14,632 launch weekend.
The Assassin Academy - $5000 launch weekend.
The Style Confidence Collective - TBD. in process.
We firmly believe that every business should have a "doctrine" or a "manifesto" for their belief systems. To stir emotion into their perfect avatar and call them into action.
This repels the losers and attracts the winners.
It's like your north star in your business, creating the proper narrative for others to buy into.
When we add this to expert businesses, we've seen revenues 3x over a one year span. We see men get tattoos of the brand. We have others begging for swag to represent the mission.
Without this, you blend in with all the other businesses out there.
The old way of business is broken. Transaction-fueled processes from webinar strategy to ad placement.
The new way is about your Tribe...
When you're focused on the tribe building, you're activating primal psychological filters embedded in our brains from millions of years ago.
Tribe building =
* 2X retention on membership sites
* Single digit churn
* 5 figure MRR
* Branded tattoos (5X)
And a customer experience that has people referring for free.
It comes down to 3 things:
1. having a Tribe narrative that attracts your perfect person into the adventure
2. An unparalleled customer experience
3. Data-driven Tribe Bonding that leverages primal psychological triggers to bond your people together.
Mike and Rick allowed me to look at a new way of reinventing my business message, look and feel so that we truly become differentiated in the marketplace. I have been on many clarity calls and marketing conversations over the past 16 years, I am excited about changing the direction of our marketing from this call. Time will tell but could potentially be a major game changing call :)
Intelligent and vibrant! I look forward to implementing many of the concepts we discussed, and future conversations. Thanks Mike, SS
Some good advice, some of their biggest points I've already done. Was looking for more actionable messaging/copy suggestions. Took over 30 minutes before valuable points were discussed, at which point I realized Clarity charges you after the 15 minute mark...
These two young men know their business! It was a pleasure speaking with them and I gained a lot of helpful details and leads in promoting my retail store as well as my website. I will be calling them again!
Always a good conversation
Mike & Rick are very enthusiastic with their passion for marketing and online strategy. They had great insights for me coming from their Gen Y perspective which will be very beneficial to me and my company. Would recommend them to anyone!