$500.0/min
N/A
0
$8.33/min
Founder & CEO leading overall corporate strategy, platform development, and commercial operations for a B2B advertising technology and marketing infrastructure business.
Key Responsibilities & Operational Scope:
• Strategy & Go-to-Market (GTM): Overseeing end-to-end commercial operations, customer acquisition, and transitioning from early founder-led sales to structured outbound pipeline generation.
• Tech Infrastructure & Programmatic Operations: Directing the architecture and deployment of programmatic DSP/SSP setups, real-time bidding (RTB) mechanisms, server-to-server data tracking, and view-through/multi-touch attribution models.
• Procurement & Vendor Selection: Holding final budget and sign-off authority for evaluating, negotiating, and integrating enterprise SaaS, cloud infrastructure, and third-party data providers.
• Finance & Scaling: Managing unit economics, working capital, operational margins, and resource allocation across technical and commercial teams.
• Industry Analysis: Producing active industry commentary and media on programmatic media trends, privacy compliance shifts, and enterprise B2B marketing strategies.