10 years experience in managing global performance based marketing campaigns across paid channels including Facebook, Instagram, Snapchat, Google Ads, Outbrain and Taboola. Main focus has been ecommerce, fintech and gaming on both web and app based campaigns. Extremely analytical and have a deep understanding of analytical software such as Google Analytics and also reporting automation tools such as Google Data Studio. Can advise on every level from technical setup, campaign structure, audiences and creative. Managed campaigns of all sizes across multiple channels in multiple markets so have a good understanding of the different strategies required to make your campaigns more efficient.