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Expertise
MenuOnline Database Marketing
Created 12 years ago in Technology / Mobile
Warner Bros.
Netflix
AOL Web Properties/AIM
Cross Promotions: Developed and implemented various cross promotional activities with other Warner property sites and launched a print media campaign.
Banner Advertising: Created successful banner advertising programs on the Google Ad Network and with other CPA affiliates.
Direct Marketing Campaigns: At AOL Web Properties/AIM, managed existing direct marketing campaigns to various member databases; process included identifying opportunities, designing program specifics, implementation, and reporting results. Provided the database marketing component of several AOL programs, such as Mobile AIM, the launch of Love.com, and member signups for various properties.
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Tom Leonard
I have several years of internet marketing experience at some of the largest internet and entertainment companies: Warner Bros., Netflix, AOL, and Netscape. I have also worked as an independent marketing consultant with many clients, large and small. Specialties:Social marketing, Facebook marketing, Twitter Marketing, eDM marketing, CRM marketing, email marketing, database marketing, behavioral marketing, search marketing, affiliate marketing, online video, mobile video
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