Google Ads Strategy & Execution

Created 6 years ago in Sales & Marketing / Search Engine Marketing

Improve your Google Ads Strategy & Execution by tapping into my 10 years of experience of working from a vast number of companies in lead gen and e-commerce. Few suggested topics you can explore:
- Establish and evaluate clear KPIs for your campaigns
- Evaluate your strategy using the Paid Media Cube methodology
- Uncover the areas wasting 20-50% of your ad budget
- Gain transparency of your internal/agency's campaign optimization process
- Review your ad testing process
- Troubleshoot your conversion tracking to ensure you are tracking all conversions

You can ask about the following campaign types:
- Search Campaigns
- Shopping Campaigns
- Remarketing Campaigns
- Display Campaigns
- YouTube Campaigns