E-commerce replatforming expert and e-comm/marketing fixer. Contributor to Internet Retailer magazine, author, designer, speaker, and (clearly a) fan of the Oxford comma.
Success can kill your online store.
It's a classic case of "too much of a good thing": traffic is up, sales are up, and your website/e-commerce system can't keep pace. One more crash, and you may pull your hair out.
My writing on this topic has been published by Internet Retailer magazine, and serves as a good starting point for a conversation about replatforming. With succinct, actionable steps, I can guide already successful online stores to a decision about whether you need a whole new e-commerce system or just a $100/month hosting upgrade.
I have helped some amazing companies ($10MM+ in sales/year) to find the right e-commerce platform solutions and implement them successfully. I've also been the guy they call when something has gone dreadfully wrong, and I help them get back on track ASAP.
If your site stops, your business stops. The solution is not always to replatform, but I can help you determine your best course of action and implement it without getting trapped by the hidden "gotchas" that aren't apparent without extensive replatforming experience.
Thomas has a tremendous gift for conceptualizing a 'vision' and putting down on paper or the web.
Thom is by far the best manager I have ever worked under, he always has extremely good direction and stays cool when the pressure is on. When most people are freaking out because they are pushed to the wire he can always step back stay calm and lead the team perfectly without putting the pressure on everyone else. He seems to always have great ideas, and is an amazing copywriter. I've definitely been more than impressed working with him.
When I met Thom we had three months to redo from scratch the iTVX main web application. Thom did a wonderful job in keeping all the pieces together and getting the application out within the given time frame. Thom did the conceptual outline as well much of the actual design, both which were creative and functional. Top qualities: Creative & focused.
I have known Thom for many years, both as a friend and as a colleague at iTVX, where we worked closely together. He is unquestionably one of the most dedicated, honest and responsible people I have ever met. Thom is a person of uncompromised integrity and decency. He is patient and kind, helping others to reach their full potential.
Thom is a rare individual. I can't say enough good things about him. He is awesome.
Thom is razor sharp, knows more about his area than anyone in the business and has the ability to bring it into everyday language and usefulness. He also has that rare combination being both analytical and creative which adds great value to the process.
We have been using Thom as a creative and marketing consultant for the last year. Thom is a true professional with vast experience in the areas of product placement valuation and brand integration. Thom brings with him both creative and business expertise in an area that is relatively new, his sense of timing and understanding the clients needs are unparalleled.
Thom has been an integral part in spearheading the implementation of the
ITVX solution within TVA's value chain model. His understanding of our
process in record time has greatly increased the success and benefits of
the solution. Thom has also participated in many creative meetings on
branded entertainment projects, always creating value as much for the
advertiser as for the actual viewer. Always on the lookout to monetize
every piece of BE, Thom is a very valuable partner for any broadcasters /
agencies / advertisers