$8.33/min

Product Strategy

(6)
Created 12 years ago in Product & Design / Other

Defined product strategies for Fortune 500 and startups alike, in areas specific to;
- Markets and applicability
- Features & Benefits
- Positioning and Messaging

Specific products and lines of business where I've helped drive success:
- Ashton-Tate's dBASE product line
- Microsoft's CD-ROM publishing, multimedia toolset, and interactive television offerings
- Yahoo's online game platform
- Bigpoint's market entry into North America
- Atari's online and mobile game business

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