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Positioning Marketing / "Big Idea" Creation So You Can Stand Out
Created 9 years ago in Business / Getting Started
I help entrepreneurs establish their "Category of One" making their competition irrelevant.
Let's face it, it's a bloody ocean out there, the competition is fierce. If you are pricing based on the belief of "but that's just what the market will bear" you are commoditizing your brand.
Consider that the big brands spend copious amounts of time and effort to refine their positioning so they can differentiate. This is a vital foundational philosophy that small business owners are not doing enough.
As a result, that's when "random acts of marketing" happen.
If you're struggling to stand out in your business, it's not a trendy tactic that is missing, it may very well be that your positioning is off.
Improve your brand recognition and lead generation efforts by setting up this foundational strategic step.
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Reviews (8)
Patty provided excellent advice and insight regarding how to improve the marketing for our behavioral health practice. I look forward to working with her on an ongoing basis.
Source: Clarity Richard Connell Jul 27, 2019Patty is great to work with. She prepared before the call and provided a lot more value within a 15-minute call than I was expecting. Highly recommended, and I will be working with Patty in the future.
Source: Clarity Chelsea Davis Nov 20, 2017Great call with Patty! If you're looking for a person with lots of business and digital strategy experience then look no further!! The unique thing about Patty is that she knows her stuff but more importantly for me, she has a bubbly personality and a keen sense of humor to go along with that big brain of hers, LOL - Every minute with her is more than worth the investment!
Source: Clarity Melody M. Miller Mar 14, 2016Patty is sharp. She gets right to the point and decisively lends her solid business and corporate pedigree. I highly recommend Patty to help your company develop the proper branding strategies. She is the best!
Source: Clarity Dr. Christine Kaczmar Mar 1, 2016Patty is a heart-center, talented business coach who is practical and honest when providing business advice. Patty is lead by a mission to serve and support any business that is committed to success which makes her talent and contributions meaningful and genuine.
If you are looking for a skilled, professional who strives to stay abreast of the latest developments and will do what is right for her clients, you owe it to yourself to connect with Patty.
Source: Clarity Jennifer Ellis-Jackson Feb 27, 2016It's amazing what a few minutes with a set of outside eyes can do for brand strategy.
Without knowing much about me, Patty showed me different ways to improve my personal branding to stand out from my competition, get found and be consistent across platforms. Her breadth and depth of experience results in quick focused calls with actionable suggestions.
Worth every dollar.
Thanks Patty!
Source: Clarity Leslie Knight Feb 26, 2016Patty is amazing...She is not only strategic but is very clear in her explanations and ideas. Thank you for all your assistance thus far Patty!
Source: Clarity Tara Romano Feb 24, 2016Patty is amazing! She is a great listener, she asked very effective questions, she was able to help me narrow down the direction I am taking with my brand and gave me three suggestions that I will take immediate action on that I know will assist me in expanding my audience and attracting the right kinds of clients. Thank you Patty!
Source: Clarity MARK LINDHEIMER Feb 24, 2016