Co-Founder & Chief Execution Officer @ chozun 途赞 background in Digital Advertising, as Head of Ops for large agency. Geek, digital marketer, producer, doer. Mentor to startups, particularly those new coming to China.
Process Queen. Can give you advice on implementing a process, agile or waterfall, managing remote work teams & overall product objectives to get a better outcome. As well as any UX questions/ things you may want to troubleshoot.
Expert in Adwords & Online Advertising in general - teach it to Masters students in one of Melbourne's leading universities. Can give strategic advice, help you scope, execute and/or optimise your SEM plan & online advertising. Specifically: Adwords, Facebook Ads, Twitter, Instagram. Past life working for global ad agencies - I know the ins and outs to this stuff.
Can very simply help you optimise your site without the jargon. Background in building websites, implementing meta data, keywords, setting up in Webmaster. Can advise on strategy, audit, implementing the correct code/ tags, keywords & meta data to ensure your site is optimised. Can also advice on installing SEO plugins you may need for your blog or site.
I do many talks, in many formats for small and large companies. Generally about being a Founder, being a female Founder, being a Founder in China, my startup, my life story, my personal brand, marketing, digital marketing - the list goes on. I also have given talks to theatres of uni students as a former lecturer. I practiced and took courses in public speaking a few years ago, and can coach and train you on some keys to public speaking. Can also help pull together your supporting presentation or material.
As a foreign startup, I wish someone had told me the reality/ some key things to know before coming to China to set up chozun. So, I am offering you my ear, my tips, things to consider and do before bringing a startup to China & will introduce you to whoever I can to benefit you. Can assist with market analysis research as well as share consumer behaviour insights.
