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I Will Help You Better Understand and Communicate With Your Target Market!
Created a month ago in Product & Design / User Experience

I help clients better understand and communicate with their target audiences by combining deep qualitative research with strategic messaging.
My approach is grounded in over two decades of experience designing and moderating focus groups, in-depth interviews, and stakeholder workshops across industries and geographies. Whether working with C-suite leaders, frontline users, or hard-to-reach audiences, I create a research environment that fosters openness, surfaces nuanced perspectives, and reveals the motivations behind behavior.
Using rigorous thematic analysis, I synthesize complex qualitative data into clear, actionable insights. These insights form the foundation for everything from brand positioning and campaign messaging to executive communications strategies and public affairs playbooks. I don’t just deliver findings—I help clients translate those findings into strategic communication that resonates with their audience and drives results.
My work is particularly well-suited for clients navigating high-stakes messaging challenges, entering new markets, or seeking to align internal and external narratives across diverse stakeholder groups.
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TERENCE MILSTEAD, PhD
Philadelphia, PA
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I'm a strategic communications and audience insights consultant with 20+ years of experience helping brands, consultancies, and public sector clients better connect with their audiences. My work focuses on developing messaging that drives behavior by building strategic narratives and uncovering audience insights through focus groups and in-depth interviews. I've advised Fortune 500 companies and worked across industries that include oil and gas, financial services, technology, fashion and apparel, media and entertainment and home furnishings/appliances. I also have extensive public sector consulting experience. I've produced both long-form and short-form communications strategies for executive audiences. I also regularly teach a course on business communications at the Wharton School of Business. I take on a limited number of consulting projects each quarter and would be happy to explore how I can support your goals.
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