VP Strategy and BI, MakeSpace;
Dir Consumer Insights, Tough Mudder;
Sr. Associate Consultant, Bain & Company;
Developing segmented personas is an excellent way to deepen the understanding of your customers and accelerate your growth. At Tough Mudder, I created five personas using a mix of qualitative and quantitative methods. Those personas became instrumental for everything we did, from Operations to Marketing. I can help you design an approach to segmentation, no matter your budget
Do you run a local business that is thinking about expanding to another city or country? I'm here to help. I developed the expansion strategy and managed the event calendar for Tough Mudder as we grew the business from 12 events in the US per year to over 70 events in 8 countries. At MakeSpace, I similarly oversee our geographic expansion (we recently launched our local service in Chicago and Washington, D.C., in addition to NYC)
Super talented and incredibly intelligent. Hit the ground running and had my questions already answered before I even asked them. He is a go-to expert in geographic expansion!