Microsoft Veteran of 3 SaaS product launches. Successfully founded and sold my own business. Specialties include developing messaging and content creation.
Campaign Planning and Execution for B2B SaaS offerings.
- Customer segmentation
- Inbound / outbound strategy for customer acquisition
- Selection, negotiation and oversight of vendors and agencies
- Execution of multi-channel campaigns consisting of email, social, SEO, paid search, landing pages, display, webinars, events, apps, video, infographics, etc.
- Evaluating market opportunities
- Measuring marketing campaign ROI
- Establishing benchmarks
- Budgeting and resource allocation
- Vendor RFPs and software selection
Do your outbound emails describe your product one way, and your website promise something else entirely? Let me build you an effective messaging framework, a guideline for communicating your unique value proposition.
Deliverables in this area include:
CONTENT STRATEGY / PLANNING
- Creating value propositions and customer personas
- Building a robust messaging framework – a guideline for all marketing communications
- Analysis of your competition from a branding and messaging perspective
- Evaluation of your website and marketing collateral – is the messaging effective?
- Establishing a thematic editorial calendar for planning content requirements
- Copy writing for customer facing content – email, blog posts, landing pages, websites, etc.
- Creating content for to and through partner channels
- Sales enablement content, including training materials, PowerPoint, call scripts, demos, short videos, etc.