Startup world is full of success stories of star players who made it from zero to $ 10M ARR and are now shining bright. Well, as we all know, "history is written by the victors". What about those who didn't win the whole race, but still came near enough to be profitable and enjoy life in SaaS business?
And I'm not talking about small one-man entrepreneur slaves. I'm talking about people who employ people and earn much more than average, but still go home at 4pm, leave to holidays on time and have an opportunity to get a sick leave whenever needed.
I'm one of those. I've founded two profitable but small SaaS businesses. I started alone and instead of providing shares or spending investor's money I moved on to hire people with revenue. Nowadays I can make my living as a startup entrepreneur, I've employees reporting to me and the revenue streams are growing every year.
When I say small, don't get me wrong. I work with big fishes such as General Electric. My SaaS services have reached thousands of companies across the world. You just have to make a decision: Are you a small founder in a big company working for investors or are you a big founder in a small company working for yourself? Startup world is driven by investors' stories - they want to give you the money. But in reality only the latter provides you the entrepreneurial freedom that majority of the startup dreamers are talking about.
Being small doesn't mean that you have to stay small. When your company is profitable and growing it's much easier to talk with investors. In that point you are the founder that investors are interested about - not the other way round. That's why bootstrapping and micro-SaaS development is actually a very healthy way to get started.
This approach is not for all SaaS products - micro-SaaS has certain characteristic defined by time window, market size, sales complexity and so on. Problem is that the majority of SaaS books, blog posts and discussion focus on big time winners and those rules don't really apply to us. Based on my practical experience I can tell you what are the pitfalls that a small SaaS entrepreneur is facing, how to get over those and what are the best practices and business models reasonably available for small entrepreneur.
After two decades working in global enterprise software business from small startups to fortune 500 companies I have a trick or two in my pocket to share. Let's have a call :)