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Clarity

Susan Silver

Greater Chicago Area

Fractional CMO. Marketing Strategy for SMB's. Positioning and marketing plan expert. Advisor to start-ups and early stage companies including VC and angel-backed. Extensive PE portfolio company experience. Techstars mentor. University of Chicago Marketing Coach for New Venture Challenge and Global New Venture Challenge. B2B and B2C including tech, manufacturing, food and healthcare. Kellogg MBA. Duke Undergrad. 10 years Brand Management at Kraft Foods. Procter & Gamble sales experience.

$6.67/min

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8 Reviews

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Marketing Entrepreneurship Marketing Strategy Brand Awareness Positioning B2B Marketing Marketing Process Market Planning B2C marketing Customer Research

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Marketing Strategy

I spent 10 years running very large businesses for Kraft Foods as a Brand Manager. The largest P&L I was responsible for was $300M. I specialize in helping smaller companies leverage marketing as a tool to grow their businesses by developing marketing strategies and plans that make sense for the company's business objectives.

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Reviews 8

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Susan has provided marketing assistance to my company on a variety of subjects, including long-term strategic marketing planning, evaluating customer service and product quality, and integrating an acqusition into our company. In all her assignments, Susan is creative, thorough, a great team player, and an adder of value. I would recommend her to anyone who is looking to improve his/her company's marketing capabilties for long-term and/or shorter, more specific assignments. She is both a marketing expert and a generalist with a broad understanding of strategy and management.

Paul Lehman Source: LinkedIn

Susan was a client of ours while she worked at Kraft nearly 8 years ago and our experience together forged a long-time professional/personal friendship. Susan is simply tremendous at getting things done. She is a non-nonsense, high energy, strategic marketer with a finely tuned sense for consumers. She is direct without being abrupt. Professional as well as very personable. Interesting and interested. Bottom line is Susan is a terrific talent and asset for a wide variety of business challenges.

David Rochon Source: LinkedIn

Susan has been working with our company for almost three years and has consistently provided us with value-added and highly customized and innovative services in our stratrgic marketing areas. I give her and her firm my unqualified endorsement.

James Hurley Source: LinkedIn

I cannot say enough about Susan and the impact she has made on my marketing team...and my company. As VP of Sales and Marketing, I was spending too much time on the sales end, and not enough on the marketing side. First, I needed help building a marketing strategy. After meeting with Susan, and learning about her approach to how to do this, I knew she was the one I wanted. So when I called here to let her know I wanted to hire her, I also said I needed some help managing the tactical part of my job. She told me about how she can be my timeshare VP of marketing... so I hired her back in 2012 to do both. Well months later, I have an awesome strategic marketing plan, better than I ever thought, and I continue to use her as my "Timeshare VP of Marketing". The greatest compliment you can say about a business solution partner is that they are an extension of your team....Susan is the definition of just that!!

Kevin Hughes Source: LinkedIn

Susan is not only a seasoned marketing leader, rooted in strategy, but she is a true team player and has her clients’ backs at all times. She is consistent, tactful and is always seeking better ways to approach our marketing and communication challenges. Susan is currently our “timeshare VP of Marketing,” and as the Marketing Manager, I lean on the depth and breadth of her knowledge and experience on a regular basis. I consider her a key member of on our marketing group and our organization has stronger, more results-driven marketing because we have Susan on our side.

Dori Degenhardt Source: LinkedIn

At our Founding Moms' Exchange: Chicago this week, Susan was ridiculously informative. She spoke to us about value propositions and how to formulate a strong one for your business. I've been hearing about her sensational presentation for days, and likely will continue to hear about her for many weeks to come from our membership. Susan is, in my 3 years of running my organization, one of the best people we've had present to date. THRILLED to have had her, and I cannot recommend Susan highly enough. Hire her.

Jill Salzman (@foundingmom) Source: LinkedIn

Susan is one of the smartest marketing professional I've had the pleasure to work with. She is intuitive, a great strategic thinker, and easily cuts to the heart of the matter. She is very passionate, professional and hard working and will give 110% to every project. She is also fun to hang out with, which never hurts. I recommend her highly and have no doubt she will excel at anything she attempts.

Seema Lindskog Source: LinkedIn

My firm hired Susan so we could better understand our client/advisor base; as to why they do business with our firm. Additionally, we needed to modify how we communicated with regard to our products and services. Susan created a survey, interviewed clients/advisors compiled information made recommendations that we followed. Our level of activity has increased significantly, our message is clear and our business is growing. Susan and her firm did an outstanding job and working with her is an pleasure. Call and work with her!

Jeffrey Adler Source: LinkedIn

Member since April 2013