New Product Design & Development

Created 6 years ago in Product & Design

The design and development of innovative and desirable new products is a complex and high-risk venture for anyone to take. Research shows most new products created and launched to market by individual budding inventors up to the large multi-national firms end up failing. There are numerous reasons why this happens but I would add an extra one of how people understate and fail to understand the whole process of new product development is a complex and high risk journey that requires applying multi-faceted and multi-disciplinary thinking to get right. New product design and development, be it in a biomedical, medical device, retail consumer industrial, sports or pet products for example. All have one thing in common – they all emerge from a voyage of discovery. It takes great skill and experience to know how to navigate through this high risk and high uncertainty voyage to emerge victorious with a new product people want. With 30 years product design and innovation experience I can help guide you to correctly identify, design and deliver a great new product for your chosen market. With an extraordinary 94% product innovation commercial success rate and many patents to my name and having led product design and development teams in all sorts of firms to create many patents that go onto become great commercial successes, I can also steer you on when and how to build a product brand, lunch a new product and how to efficiently and effectively get to the majority of your target customers to buy your new products.
From strategy, R&D, design and development to manufacturinht o brand building I can carry out the work and or help steer you to great commercial success with your new product. Should you require me to carry out any design and development work on a project basis then I can quote for this at rates less than my usual advisory basis fees.