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Expertise
MenuArticulating Your Vision, Values, & Purpose
Created 11 years ago in Business / Getting Started
I have extensive expertise in helping leaders and new entrepreneurs define and articulate their vision, values and purpose. From startups launching the next generation of brands to established multi-million dollar businesses, I can help you get clear on your vision and values and give you creative and inspiring ways to infuse them into your company culture and brand.
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Sunny Bonnell
Dallas, Texas
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Brand & creative strategist for visionary entrepreneurs and purpose-driven companies. GDUSA's Top 25 Creatives to Watch in 2014. Co-founder & Creative Director at Motto, an award-winning branding and design firm that works with ambitious companies and leaders navigate a variety of business and brand-related issues. I'm passionate about helping entrepreneurs grow their companies in inspiring new ways. http://wearemotto.com for more info.
Reviews (10)
Sunny & her partner Ashleigh are the belles behind Sortly brand: they came up with the name, identity, colors & visual design of the main screen of the flagship app.
Within a short period, they "got" what we were trying achieve and came up with excellent solutions for our long standing brand and user recognition problems. They are creative, hard working, very easy and fun to work with. I am very happy with our engagement and would continue to work with them.
Source: LinkedIn Dhanush Balachandran Mar 25, 2015Sunny is a brilliant design strategist. She has a rare ability to create more than just aesthetics -- she'll get to know your brand and create a strategy to allow disparate tactical parts to converge harmoniously. Sunny and I have overlapped in various capacities through chance connections. As a new entrepreneur and small business owner, I am extremely selective about choosing the right advisors and influencers. Sunny is someone who has quickly become my go-to, and I find her guidance invaluable. I am blown away by the quality of work and how much she cares about her clients, partners, and venture. She is truly the best, and she is someone I trust.
Source: LinkedIn Ritika Puri Jan 10, 2014Both Sunny and Ashleigh of Motto have been crucial collaborators to some of my special projects. I've never worked with such personable people, and I believe that is what separates them from the rest. They work at 110% because they are passionate about what they do, and through that, they get results.
Source: LinkedIn Johnny Earle Mar 25, 2015We met Sunny and her partner in crime, Ashleigh, at a conference. My colleague recognized quickly that they really "get it". We engaged Sunny on a day-by-day basis so that we could see if working together was a fit. What a fit it was!
Sunny resisted the urge to rush into changes and design of our website. Instead, she helped us really think about who we were as a company and the message we wanted to convey on our website. This exercise not only displayed maturity on Sunny's part, but it really helped our company solidify and document our purpose. This became much bigger than a website branding exercise. It ENERGIZED our entire company!
As we moved from concept into design and content, Sunny and Ashleigh proved they can deliver. We've been thrilled with their work from start to finish, and can't wait to reveal it to the public. Thanks to Sunny and Ashleigh, we really feel like we have "branded our purpose".
I can't recommend Sunny enough!
Source: LinkedIn Brad Herrmann Nov 14, 2013We just completed an Eco-Friendly packaging design assignment for Motto that was particularly challenging. Sunny's clear communication and professionalism through the process was key for its successful delivery. The end result is a satisfied customer and a new green product with cool packaging!
Source: LinkedIn Laura Espinosa Nov 14, 2013Sunny's work on creating our branding for a new line of supplements and treats was incredible. She possessed an expert knowledge on how the market may perceive our products and implemented unique and inventive ways to develop our brand. Not only did she create our logo and look and feel of our products, but she also took an extra step to test the packaging on others. Throughout the entire process, she was personable and professional. We loved working with her and will do so again in the future. We will always highly recommend Sunny to all our other business associates as well.
Source: LinkedIn Charisa Antigua Nov 14, 2013Sunny and her staff listen very well and provide creative graphic solutions for our re-branding and print advertising needs. She is insightful, adaptable and responds promptly and accurately to any of our requests for advertising expertise.
Source: LinkedIn Lou Talotta Nov 14, 2013Sunny and the whole staff at Motto are GREAT to work with. They remind me of why I am in Photography. ALWAYS creative, ALWAYS original -
Source: LinkedIn Benton Henry Nov 14, 2013Creative, Insightful, willing to take a risk - even a calculated one - that is Sunny Bonnell, creative genius. As all-consuming as running a small creative shop can be, Sunny never loses sight of what she's there to do in the first place: bring inspired creativity to help products, services and brands resonate with their intended targets. She's a lean, mean, creative fighting machine. Exactly who you want in your corner when you have to sell a product or a service to the masses ... or just want to have your brand express itself the way you always wanted it to.
Source: LinkedIn Phil Loscoe, Jr. Nov 14, 2013the startups.com platform
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