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Expertise
MenuAd/Digital Agency Transformation
Created 12 years ago in Sales & Marketing / Growth Strategy
I have helped multiple ad & digital agencies migrate from selling production tasks to becoming a trusted CMO advisor. I can help you transition your service model to integrated marketing (paid media + owned media + shared media + earned media) and restructure your Org chart, workflows, financial model and business development pitch to deliver. Remember, I built a $20MM demand marketing firm selling against traditional agencies and have been on the client side as a CMO.
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Steve Patti
Austin, Texas Area
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Multi-disciplinary marketer (insights, brand, demand, product, channels) with diverse work experience (Fortune 500, mid-market, start-ups). CMO with experience building Challenger brands. Hands-on experience setting up best practices Marketing organizations (people, process, technology) in Tech, Banking, and multiple industries. Strategic adviser to agencies who want to shift from being a production shop to advising the CMO and delivering lifecycle marketing value. Previously built a $20MM global marketing firm in just 3 years. Adjunct Professor in Entrepreneurship program at Trinity University (Forbes Top 10 in USA).
Reviews (32)
Tactical tips on positioning and increasing profitability from 7 to 8 figures
Source: Clarity Mario Peshev Sep 28, 2023The time spent with Steve was nothing short of valuable. Tons of value right from the start. Steve knows his stuff inside and out and was able to apply his expertise to my specific use case.
Source: Clarity Aaron Keith Apr 24, 2023Excellent call. Steve has a depth of experience in marketing that's hard to beat.
Source: Clarity Becky Lawlor Apr 20, 2022extremely useful! Looking forward to talking to Steve again!
Source: Clarity Jakub Sarlina Jun 8, 2021We got tons of help and info. Steve really pushed himself to provide value - which he certainly did!
Source: Clarity Csaba Zajdocs May 6, 2021He is an excellent counselor very experienced, one hour isn't enough, he pretty much rebuild my project and gave it a hard rock base.
Source: Clarity Jose Valle Feb 18, 2020Steve is brilliant. He is already thinking 5 steps ahead when it comes to strategy. He knows the industry in and out. He understands why and how a customer buys, and how to design your message accordingly. He finishes your questions and is already ready with a genius idea to address it. He is also fun to talk to. Highly recommended. Looking forward to many more calls with him.
Source: Clarity Jyot Singh Jan 18, 2020Awesome. First 5 mins already paid for the entire call. Steve gets marketing at a higher level. Look forward to more conversations with Steve.
Source: Clarity Kess Eburu Jan 15, 2020the startups.com platform
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